Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are interested in pricing and selling their advertising inventory according to time-based metrics.The research surveyed 25 members of Digital Content Next, formerly called the Online Publishers Association, including Conde Nast, ESPN, Forbes, Gannett, CNBC Digital, Inc. The New York Times, The Wall Street Journal and Univision.Among them, 60% are considering transacting based on time, 4% are already testing it, 8% will begin testing it in 2014 and another 8% plan to test it in 2015. Meanwhile, 20% said they're not interested in pricing and selling their ads based on time, according to the survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD
[ AllThingsD | 2011-04-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisations latest initiative, the PEN International Publishers Circle. The scheme will see... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week
[ Media Week | 2011-04-11 00:00:00 UTC ]
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With Russia the market focus country at the Fair, Russian publishers will be at Earls Court in force and there will be many associated literary and cultural events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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