“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an effort to take viewers behind the scenes at different primary-night events, as well as explain and analyze the news as it rolled in. The post ‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-16 00:00:00 UTC ]
“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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When Ivana Trump announced in the spring that she was writing a memoir about motherhood, many people—and surely the book’s publisher—hoped that she would use the book to settle scores, or at least drop a few new juicy details about her marriage to the future president of the United States. In... Continue reading at Slate
[ Slate | 2017-10-14 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Morning news outlets are scrambling to cover the shooting last night at a Las Vegas country music festival. As of this writing, ABC News was... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-09 00:00:00 UTC ]
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A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday
[ Digiday | 2017-01-27 00:00:00 UTC ]
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Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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Megyn Kelly had a good 2016. Between her news-making stint as a Fox News debate moderator, a flattering profile in Vanity Fair, and a lucrative book deal, she cemented her reputation as a talented and no-nonsense journalist—one of the most highly paid in the industry. And now she’s making the... Continue reading at Slate
[ Slate | 2017-01-05 00:00:00 UTC ]
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Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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