As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | News stories tagged with:
#troy young
#hearst magazines
#news media
#hearst
For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
More news stories like this | News stories tagged with:
#greater good
#supply chain
#entire ecosystem
#things return
#road ahead
#hearst
As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
More news stories like this | News stories tagged with:
#editorial teams
#simple task
#google docs
#microsoft teams
#video calls
#mental health
#moving forward
#digital publishing
Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#year prior
#digital subscription
#publisher revenues
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership
[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#digital platforms
#special editions
#make room
#digital age
#licensing deals
#joint ventures
#$7 million
At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | News stories tagged with:
#digital media
Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
More news stories like this | News stories tagged with:
#crisis appeared
#international publishing
The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with:
#digital life
#google lens
#print version
Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
More news stories like this | News stories tagged with:
#chip gaines
#—including
This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#top priorities
#hearst
Seattle magazine is coming home. The 54 year-old monthly has been acquired by local entrepreneur Jonathan Sposato, co-founder and chairman of the tech site GeekWire.com and the online photo editing service PicMonkey, he announced Monday. Terms of the deal were not disclosed. The seller,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 22:55:02 UTC ]
More news stories like this | News stories tagged with:
#great ideas
#changed hands
#tiger oak
#print side
#magazine publisher
It happened yesterday at 7:59pm. My dear friend and colleague, Olivia Rutigliano, sent me a text that I’ll never forget. It was a screenshot of her Twitter notifications. Taco Bell Quarterly (@TBQuarterly) had followed her. What is Taco Bell Quarterly? Is it a joke? How did this even start? Are... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 21:25:27 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#literary magazine
Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#reading experience
#hearst autos
#bonnier
#hearst
Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with:
#digital subscriptions
#figures show
#online stores
#physical bookstores
#4% decline
#physical book
Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with:
#experience producing
#received interest
You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
More news stories like this | News stories tagged with:
#initial run
#sports illustrated
#family circle
#cooking light
From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
More news stories like this | News stories tagged with:
#paris review
#literary magazine
Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
More news stories like this | News stories tagged with:
#single-copy sales
#growing list
#chip gaines
#licensing agreement
#advertiser interest
#arm hammer
#hearst
#print media