Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]

Other news stories related to: "Subscriptions: Not Just for Magazines"


Future of Q magazine in doubt as coronavirus crisis hits media

Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian

[ The Guardian | 2020-05-18 19:16:59 UTC ]
More news stories like this | All news stories tagged with: #print titles #pandemic passes #latest updatessee


Staffers at California Sunday and Pop-Up Magazines Are Unionizing

Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
More news stories like this | All news stories tagged with: #hard working #account managers #including sales #media industry


Mills & Boon launching subscription service We Love Romance

HarperCollins is launching an e-book subscription service called We Love Romance, providing unlimited access to thousands of Mills & Boon titles. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 01:34:32 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #e-book subscription


BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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Hurst launches Friends of Hurst subscription scheme

Hurst Publishers has launched a subscription service so that readers can support the company through the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 02:12:52 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic #subscription service #hurst publishers


New manga subscription service launches with a quarantine-friendly 2-month free trial

Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
More news stories like this | All news stories tagged with: #manga


Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | All news stories tagged with: #hearst #all-remote world #creating content #kate lewis #hearst magazines


Literary Magazines Published by Libraries

Many libraries publish art and literary magazines featuring authors and artists from their local community and from all over the world. Continue reading at Book Riot

[ Book Riot | 2020-04-13 10:31:23 UTC ]
More news stories like this | All news stories tagged with: #libraries #local community


‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst #inaugural episode #all-remote world #creating content #digital publisher #kate lewis #hearst magazines #crisis appeared


Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | All news stories tagged with: #digital subscription #long run #email newsletter #coronavirus update


Hearst Magazines President Troy Young on Publishing During a Pandemic: “We Have to Be More Innovative Than Ever.”

In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | All news stories tagged with: #hearst #news media #hearst magazines #troy young


As Magazines Seek New Footing During the COVID-19 Crisis, Newsstands Try to Hang On

For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
More news stories like this | All news stories tagged with: #hearst #road ahead #things return #entire ecosystem #supply chain #greater good


As Downtown Shuts Down, City Magazines Confront a Crisis

As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #moving forward #mental health #video calls #microsoft teams #google docs #simple task #editorial teams


Digital Subscription Is Booming in Sweden. Is It Sustainable?

Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Playboy Shutters Print Magazine After 66-Year Run

[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Our New Spring Magazine Is Out: Publishing in Times of Crisis

Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | All news stories tagged with: #print version #google lens #digital life


Magazines Are Perfect. The Industry Is Not

Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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