Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
News tagged with: #print magazines #print editions #research company #tablet editions

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With Nonfiction Soft, Print Book Sales Fell 1.7% in First Quarter

Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
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February Print Sales Dipped 0.5%

Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually

Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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Sheikh Zayed Book Award: The 18th Edition Shortlists

Issuing this year's shortlists in seven categories, the Sheikh Zayed Book Award Scientific Committee concludes its deliberations. The post Sheikh Zayed Book Award: The 18th Edition Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 23:07:00 UTC ]
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Jerusalem International Book Forum Delays Its Next Edition to 2025

The Jerusalem International Book Forum is postponed to May 2025, citing the need for 'a secure, safe, and open atmosphere.' The post Jerusalem International Book Forum Delays Its Next Edition to 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-04 16:40:52 UTC ]
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Rights Edition: London Book Fair’s Rights Center: 500+ Tables

The International Rights Center at London Book Fair is 'slightly' bigger than last year, and returns to ground floor for 2024. The post Rights Edition: London Book Fair’s Rights Center: 500+ Tables appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-01 19:34:09 UTC ]
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Cambodia's pioneering post-Khmer Rouge era Phnom Penh Post newspaper will stop print publication

The Phnom Penh Post, a newspaper founded in 1992 as Cambodia sought to re-establish stability and democracy after decades of war and unrest, says it will stop publishing a print edition this month, the latest blow to the country’s dwindling independent... Continue reading at ABC News

[ ABC News | 2024-03-01 11:58:31 UTC ]
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How Chinese science fiction went from underground magazines to a Netflix blockbuster

For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News

[ ABC News | 2024-02-29 02:54:58 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Print Book Sales Fell 6% in January

Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Panel Mania: 'Shook! A Black Horror Anthology,' Edited by Second Sight Publishing

Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Italy: Bologna Licensing Trade Fair Announces 17th Edition

The Bologna Licensing Trade Fair returns in April alongside the children's book fair, with awards and a focus on audiovisual content. The post Italy: Bologna Licensing Trade Fair Announces 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Illustrated Edition of THE HUNGER GAMES Coming Later This Year

Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot

[ Book Riot | 2024-01-18 16:47:28 UTC ]
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