Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June result marks not only the biggest share recorded for streaming since Nielsen added it as a tracked category on The Gauge report, but it is also the largest share Nielsen has ever recorded for a single viewership category. Cable TV secured 27.2 percent of American viewing for the month, followed by broadcast TV at 20.5 percent. YouTube was the favorite streaming platform with 9.9 percent of the monthly usage, followed by Netflix at 8.4 percent. The summer sensation of Bridgerton helped boost Netflix's performance; the costume drama was responsible for a staggering 9.3 billion minutes of viewing during the month. There's a notable drop after those two services, with Amazon's Prime Video securing 3.1 percent, and companion platforms Hulu and Disney+ coming in with 3 percent and 2 percent shares, respectively. In case those streaming figures seem low, it's important to note that Nielsen tracks viewing only on television screens. That means the vast number of hours Americans spend streaming shows on their phones and tablets isn't part of this accounting. While streaming continues to draw ever-more eyeballs, executives are more focused on drawing in dollars. Another report, this one... Continue reading at 'Engadget'

[ Engadget | 2024-07-16 20:32:06 UTC ]
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[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Amazon Prime flaunts a monthly price tag, now offers streaming and two day shipping for $7.99 per month

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RH's Wanda and the Alien to hit TV screens

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[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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S&S nabs TV star Amanda Holden

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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Newspaper Jobs Shrink 40% In 10 Years

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Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV

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Amazon unveils $159 7-inch Kindle Fire 2012 with 1GB RAM and 44 percent better performance

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[ Engadget | 2012-09-06 00:00:00 UTC ]
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'No Easy Day' is a compelling account of Bin Laden's assassination: Book Review

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ICM Partners Turns Books into Film and TV

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Random House US launches TV division

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GfK MRI Spring 2012 Report Reveals a 1.7 Percent Decline in Print Readership

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Total Media lands Random House and Transworld Publishers online accounts

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Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

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