Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot
[ Book Riot | 2022-05-06 10:33:00 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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#guiding light
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Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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L.A.'s authors, from 19th century novelists to Wanda Coleman to Steph Cha, have always pushed genre boundaries and dissected California myths. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-14 13:00:55 UTC ]
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"Today" show book club pick "Memphis" traces the lives of three generations of Black women. Continue reading at The Washington Post
[ The Washington Post | 2022-04-12 14:16:05 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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For more than a century, popular science fiction has promised us a future filled with robotics and AI technologies. In 2022, many of those dreams are being realized — computers recognize us on sight and cars can drive themselves, we’re building intelligent exoskeletons that multiply our strength... Continue reading at Engadget
[ Engadget | 2022-03-31 17:00:38 UTC ]
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In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post
[ The Washington Post | 2022-03-25 12:35:05 UTC ]
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Liberals aren't using their best weapon against inequality, argue legal scholars Joseph Fishkin and William Forbath. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:28 UTC ]
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In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget
[ Engadget | 2022-03-09 23:19:51 UTC ]
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This year’s awards were conferred to writers and translators in eleven different categories in a ceremony hosted by comedian Seth Myers. Continue reading at Book Riot
[ Book Riot | 2022-03-01 20:02:25 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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The New-York Historical Society award goes to Alan Taylor, whose “American Republics” emphasizes the fragility of the American experiment from the beginning. Continue reading at The New York Times
[ The New York Times | 2022-02-25 16:00:08 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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The Young Adult Library Services Association has announced their 2022 Amazing Audiobooks for Young Adult Readers list. Continue reading at Book Riot
[ Book Riot | 2022-02-07 17:25:09 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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