Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the jig will be up when he shows up on TV and looks a lot like Will Ferrell, who produces the series along with the rest of the Funny or Die crew) is the megalomaniacal author of the book, and his persona has become the avatar of IFC's marketing for the show. "[Andrew Steele and Matt Piedmont, who wrote the series] created a character—well, we don't even like to call him a character," head of marketing Blake Callaway tells AdFreak. "We like to pretend he's real. We've written the fake book reviews. He's committed to literacy, because if you can't read, you can't read Jonrosh." The writer's megalomaniacal streak is borne out in the ambitions of the miniseries, which appears to span a period from the 1930s to the 1980s, if the trailer (see below) is any indication. So IFC has an appropriately grandiose ad campaign, with the book-focused executions littering bookstores and branded Little Free Libraries installed in cities like Dallas and Minneapolis in partnership with that organization. Callaway says he hopes to entice writers from the blockbuster-ier end of the literary spectrum to turn out for the show's Los Angeles premiere in January. "[James Patterson] is on our wish list,"... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-15 00:00:00 UTC ]
News tagged with: #wall street #fifty shades #makes sense

Other Publishing stories related to: 'Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist'

Beautiful Books launches summer campaign

Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:46 Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops. The four titles being promoted through the Go Against the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #debut authors #clockwork apple

Bringing E-books to Stores

Booksellers attending the Canadian Booksellers Association's National Conference in Toronto, May 1315, were introduced to innovations from two Canadian companies designed to help bricks-and-mortar stores sell ebooks. Transcontinental Printing demonstrated its ebook distribution system, which... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers attending #national conference #sell ebooks #web sites

Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book service

S&S defends Will & Kate "gypsy" wedding book

Written By: Lisa Campbell Publication Date: Mon, 23/05/2011 - 15:41 Simon & Schuster has defended its publication of Will & Kates Big Fat Gypsy Wedding as fun and gently humorous after Tesco withdrew the book from sale, following complaints. The supermarket pulled the title after... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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E-Book Sales Pass Print on Amazon

While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek

[ AdWeek | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike shatzkin #mortar stores #forrester research #e-book reading #big deal #forrester analyst

QOTD: About Those Amazon E-Book Sales

As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc. Movie critic and Web publisher Roger Ebert, providing some context for Amazons stat about Kindle ebooks outselling print books. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle books

Sphere acquires Seal Team Six book

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 09:02 Sphere is capitalising on the interest surrounding the US Navy Seals following the assassination of Osama bin Laden and has acquired Seal Team Six by Howard E Wasdin and Stephen Templin. Sphere non-fiction publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #navy seals #claire roberts #trident media #scott miller #23rd june

Independent Booksellers Book Prize shortlists unveiled

Written By: Lisa Campbell Publication Date: Thu, 19/05/2011 - 12:19 Readers are being called to cast their vote for the Independent Booksellers Book Prize winner, after the shortlist was announced today. The annual award, which recognises works of fiction for adults and children, asks members... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Number of US physical books printed increases despite digital

Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Myers wants joined-up thinking over book events

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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E-book price-fixing law passed in France

Written By: Barbara Casassus Publication Date: Wed, 18/05/2011 - 14:45 The French National Assembly yesterday (17th May) voted into law a bill allowing publishers to fix prices of all ebooks sold in France. The text says that retailers inside or outside France must respect the fixed prices.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fix prices #ebooks sold #retailers inside #fixed prices #european commission #european court

WBN giveaway to be cut to 500,000 books

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 15:59 World Book Night in 2012 will see 500,000 rather than 1m books given away, WBN founder Jamie Byng told Book Industry Conference (BIC) delegates this morning, as he also discussed incorporating digital and audio elements... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Authors should be paid for events - BIC

Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 08:20 Authors should be paid for hosting events, the Society of Authors new general secretary has said. Nicola Solomon told delegates at the Book Industry Conference yesterday (16th May) that if authors give up a day of their free... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general secretary #free time #book signing #making money

Corvus acquires seven from self-published author

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 08:15 Corvus has acquired seven books from self-published author Nick Alexander, whose title The Missing Boyfriend was in the top 10 in the Kindle paid-for charts for six weeks. Senior editor Laura Palmer bought world English... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books

Sticking with Books

As publishers worry about the shrinking number of physical bookstores, Levy Home Entertainment is making the case that mass merchants will be a viable alternative not only to showcase books but to sell them as well. In a presentation at the Book Industry Study Group's May 5 "Making Information... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Spoof kids' book to Canongate

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 10:47 Canongate has bought a foul-mouthed gift book for exhausted parents, which has been the subject of intense hype in the United States. M.d. Jamie Byng and senior editor Francis Bickmore bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Ten make Authors' Club travel longlist

Publication Date: Fri, 13/05/2011 - 11:54 Titles on Russian history, the populace of Germany and a spiritual travelogue have been longlisted for the 2011 Authors' Club Dolman Travel Book of the Year. Molotov's Magic Lantern by Rachel Polonski (Faber), Germania by Simon Winder (Picador) and All... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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