The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
News tagged with:
#frankfurt appeared
#springer nature
#academic publishing
Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fauzia burke
Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this |
The Frankfurt Book Fair has invested in IPR License, a global rights platform for the book publishing industry, and will promote the online rights business to a global audience. The post Frankfurt Book Fair Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global audience
#ipr license
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buying online
#chief concern
#ad viewability
#check google
China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this |
Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
More news stories like this |
In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#kik services
It has been four months since the Swiss National Bank abandoned the Euro cap on the Swiss franc and the mood in the book industry is grim. Trade publishers especially have slammed on the brakes and, with economising the order of the day, at least three major Swiss trade houses opted to forgo... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade publishers
#book industry
Enter to win the Frankfurt Book Fair's 2015 Wildcard Award, a competition for creative companies to win a free, 8-square-meter stand at the world's largest book fair The post Wildcard Award: Win a Stand at the Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
More news stories like this |
The city of Incheon and the Frankfurt Book Fair will organize the Incheon EduContent Fair on November 12-15, 2015, to focus on education in Asia The post Frankfurt Book Fair Announces Incheon EduContent Fair 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this |
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social accounts
#social networks
#phone calls
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#creative shop
#vox media
#facebook announced
#10th anniversary
When “Kindle Cover Disasters” debuted on Tumblr earlier this year, the Internet ROFLMFAO’d at the truly heinous designs: cheap clipart, effects reminiscent of early Print Shop, clashing pastels, Photoshopping by palsied hands, and fonts so troubling you find yourself celebrating the relative... Continue reading at Wired
[ Wired | 2015-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post introducing
The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post introducing
Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real time
#read online
#book pages
Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global head
#ad unit
Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#digital transition
Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#guardian reports
#russell brand
#book profits
Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thomas piketty
#bestselling author
#russell brand
#book advocating
Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#messenger app
#developer conference
#convincing brands