The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Among the challenges technology poses for publishing is the issue of how to handle globalization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Publishers continue to struggle with print vs. digital issues, says Marianne Calilhanna, marketing director of Cenveo Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Literary agent Barbara J. Zitwer reflects on the pivotal role the Frankfurt Book Fair has played in her life and career. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-02 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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A new bookstore has opened inside the French Embassy in New York promising to be a catalyst for a French-American dialogue of ideas. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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Indonesian chefs will show off their culinary skills at this year's Frankfurt Book Fair in advance of the country's participation as Guest of Honor in 2015. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Talk to us about advertising, advertorials and other promotional opportunities at the Frankfurt Book Fair. We can create custom packages to suit your budget and goals. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-19 00:00:00 UTC ]
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Prepare for the 2014 Frankfurt Book Fair with our roundup of big projects that'll be making the rounds, among them books by Leslie Jamison, Richard Price, Amy Poehler, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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It’s been a decade of intense change for book publishers, as technology continues to redefine some of the industry’s core practices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Following the Frankfurt Book Fair’s sponsorship of The Bookseller’s Rising Stars list... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
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Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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Samsung will be Innovation Partner at the 2014 Frankfurt Book Fair and help showcase technology solutions and unique content experiences for the book publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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