Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in France for Olympique Lyon, has refused to suit up for Norway since 2017 over how women’s soccer is treated in her home country, not just in pay but training facilities, travel, and more. The 23-year-old star was obviously missed at the 2019 Women’s World Cup, but she did make it to France, playing at the Copa90 clubhouse in Paris during the tournament.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-07-20 07:00:27 UTC ]
News tagged with: #sports media #home country #world cup #digital media

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Media Decoder Blog: News Corporation Announces Split

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[ The New York Times | 2012-06-28 00:00:00 UTC ]
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[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
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Australian Billionaire Threatens to Dump Fairfax Media Stake

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[ Editor & Publisher | 2012-06-26 00:00:00 UTC ]
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Media Decoder Blog: From Penguin, a Plan to Make Its E-Books Available in New York City Libraries

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[ The New York Times | 2012-06-21 00:00:00 UTC ]
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Fairfax to Cut 1,900 Jobs in Restructuring of Media Operations

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[ The New York Times | 2012-06-18 00:00:00 UTC ]
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[ The New York Times | 2012-06-18 00:00:00 UTC ]
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[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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Media Decoder Blog: After Long Resistance, Pynchon Allows Novels to Be Sold as E-Books

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[ The New York Times | 2012-06-13 00:00:00 UTC ]
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[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
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[ Engadget | 2012-06-06 00:00:00 UTC ]
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[ The New York Times | 2012-06-05 00:00:00 UTC ]
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Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

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[ The New York Times | 2012-06-02 00:00:00 UTC ]
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[ The New York Times | 2012-06-02 00:00:00 UTC ]
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[ Media Week | 2012-05-28 00:00:00 UTC ]
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[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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[ The New York Times | 2012-05-21 00:00:00 UTC ]
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[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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[ AdWeek | 2012-05-14 00:00:00 UTC ]
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[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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