Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
News tagged with:
#social distribution
#key metric
#user experience
Philip Pullman has spoken out in defence of school libraries, saying it is "very important... Continue reading at The Bookseller
[ The Bookseller | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip pullman
#school libraries
Frozen didn't click until the main characters were reimagined as sisters with a complicated relationship. Co-director Jennifer Lee talks with Fast Company about the collaboration that resulted in the highest-grossing Disney animated film of all time.The fact that Jennifer Lee is a woman isn't... Continue reading at Fast Company
[ Fast Company | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#complicated relationship
#fast company
#female director
#spent years
#book publishing
#columbia university
Allison Pataki, daughter of former New York State Gov. George E. Pataki, grew up gazing across the Hudson River at West Point Academy and hearing about the life of Benedict Arnold, the most notorious turncoat in American history. But when Pataki uncovered a forgotten romantic triangle and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hudson river
#american history
Launched in October of 2013, StoriesAlive is an app and subscription service offering access to a library of multimedia-rich, interactive childrens’ stories for $7.99 a month for the iPad and Android tablets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android tablets
Not only is the memoir by Solomon Northup now an Oscar-nominated film, but director Steve McQueen is encouraging schools to use the book as part of their units on slavery and the Civil War. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#solomon northup
#civil war
Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian
[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online subscriptions
Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular sites
#facebook due
It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad news
#digital revolution
#titles online
#ebook apps
#android apps
#ebook platforms
#amazon kindle
#apple ibookstore
Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#offer recommendations
#tv division
#print operations
#$30 million
#fortune magazine
#atlantic media
We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#globalocal conference
On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$3bn
Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking advantage
Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good housekeeping
Collaborative publishing website Medium, which aims to reinvent the blog, secures first external investmentMedium, Twitter co-founder Ev Williams's online publishing venture, has no shortage of ambition – to reinvent the blog as a digital storytelling format and match the impact of the... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move forward
The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
More news stories like this |
Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prize-winners
Pan Macmillan is sponsoring the second annual Nordicana festival, a two-day event celebrating... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
More news stories like this |
The past few years have seen a resurgence of independent booksellers, with new shops opening in communities that haven’t previously had many bookstores, or that had only Borders outlets—until the chain went under in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent booksellers
The court overseeing the Chapter 7 liquidation of Good Enterprises has approved a motion allowing Simon & Schuster to continue distributing the Good Books titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good enterprises