Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-14 04:55:45 UTC ]

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Special Report: Digital Printing

Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Malorie Blackman: I love gadgets, but e-reading has to be carefully handled

Childrens Laureate enthusiastic about children reading digitally but thinks publishers should proceed with cautionAuthor and Childrens Laureate Malorie Blackman is enthusiastic about the potential for children to read books digitally, but thinks the publishing industry should proceed with... Continue reading at The Guardian

[ The Guardian | 2014-07-04 00:00:00 UTC ]
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How Tarted-Up Book Covers Belittle Women's Fiction

The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Is the e-reader on its way out?

Predictions that the e-reader is done seem to be everywhere. What do those forecasts really mean for the publishing industry? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-01 00:00:00 UTC ]
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Are Digital Distractions Monopolizing Reading Time?

Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Is Amazon Really the Devil?

The Amazon-Hachette dispute is a lot more nuanced than has been portrayed in much of the coverage. The retailing giant has its (sometimes anonymous) defenders in the publishing industry, and Hachette has its critics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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BEA 2014: Thrilling Thriller: Chris Pavone

After finishing his first novel, The Expats, Chris Pavone decided he wanted to place his next thriller, The Accident (Crown, Mar.), in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Passionate After 40 Years

You couldn’t find a more optimistic person than David Caron, owner and co-publisher of ECW Press, when it comes to the future of the publishing industry, and he is very proud of the company he’s been with for 10 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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Indian STM Publishing Worth $200m, 20% Growth, 2% Ebooks

A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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Native vs Cross-Platform Apps – What’s Better for Digital Newspapers?

2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception.  Toda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
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No Game Without Drama: Slovenia’s Publishing Industry in Turmoil

With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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Countdown to the Shanghai Children’s Book Fair

The stage is set for the who's who of China's children's publishing industry and those interested in reaching the country's 230 million children under 16 years old. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
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Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Watch Videos from Thursday at the Frankfurt Book Fair

Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Publishing’s Leap of Faith

Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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