As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning. Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
News tagged with:
#clear message
#digital age
Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#greater oversight
#charging advertisers
#advertisers target
#facebook decided
#people interested
Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#greater oversight
#charging advertisers
#advertisers target
#facebook decided
#people interested
Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video briefing
The House of Commons publishes its report into fake news with some strong criticism of Facebook. Continue reading at BBC News
[ BBC News | 2019-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fake news
Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business modelRoger McNamee is an American fund manager and venture capitalist who has made investments in, among others, Electronic Arts, Sybase, Palm Inc and... Continue reading at The Guardian
[ The Guardian | 2019-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#successful eventually
#electronic arts
#venture capitalist
#big tech
#early investor
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#tv network
#media companies
#select group
#technology executives
#ad technology
Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook watch
'Time will tell whether Mensch has published its first triumph or its first turkey,' writes Richard Charkin, small press publisher. The post Richard Charkin: Nine Lessons From a Small Indie Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#richard charkin
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real world
#business products
#shared interests
#core focus
Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
More news stories like this | All news stories tagged with:
#target ads
#pushing back
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#garett sloane
#constantly changing
#entire solution
#alexa app
#alexa device
#audio version
#digital news
#daily roundup
When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#constantly changing
#entire solution
#job cuts
#fourth quarter
#ad sales
The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#local papers
#media companies
#deep dive
#business model
#jill abramson
#great journalism
#save journalism
It’s been over six weeks since I got good and fed up. Facebook has been a garbage company for most of its 15 years; while I’m prone to an “overboard gripe” (phrase provided by a former editor), this increasingly feels less a position than a statement of fact. Many more principled friends had left... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-05 00:00:00 UTC ]
More news stories like this |
You say you care about privacy, but you don’t really, and neither do millions of other Americans. This collective indifference is what keeps Big Data in business and keeps consumers constantly scrambling to find out who has access to their personal information. Worse, privacy experts tell me that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#personal information
#big data
#privacy concerns
Fifteen years ago, the social network site was set up to connect people. But now, with lives increasingly played out online, have we forgotten how to be alone?‘Thefacebook is an online directory that connects people through social networks at colleges. We have opened up Thefacebook for popular... Continue reading at The Guardian
[ The Guardian | 2019-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wider world
#central element
#vantage point
#basic information
Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
More news stories like this | All news stories tagged with:
#research app
#government fines
#online activity
#download app
Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
More news stories like this | All news stories tagged with:
#research app
#government fines
#online activity
#download app
Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social site
#taking shape
#questions remain
The Facebook CEO is trying to clear up some misperceptions about the social network’s business model as data regulation looms on the horizon. Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company’s business model and address some... Continue reading at Fast Company
[ Fast Company | 2019-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business model
#facebook ceo
#facebook doesn
#wsj op-ed