Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased and that some businesses face a learning curve. And so the company is offering pre-packaged marketing solutions for customers with different types of needs. “We felt that [some] small businesses were not… Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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#business model
#learning curve
#small businesses
#digital media
Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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#growing number
#digital backlist
#growing interest
HarperCollins UK has reported its “best December for a decade” as News Corp posts... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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#harpercollins uk
By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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#book discovery
Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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#bottom line
#cultural center
#search giant
#digital offerings
#publishing houses
#increase revenues
#contentious relationship
A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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#drive growth
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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#book marketing
Midpoint Trade Books has signed a distribution deal with Digital Leaf, a London-based children’s book and app publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
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#distribution deal
Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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#library services
#digital age
#libraries continue
It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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#widely acknowledged
#digital textbooks
The $1.5-million San Antonio library – which will have computers, tablets, and e-readers, but no paper books – will be like 'an Apple store.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-21 00:00:00 UTC ]
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#apple store
#paper books
#bookless libraries
Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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#advance publications
#companies announced
Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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#key ideas
From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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#changing landscape
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#brands push
#big children
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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#direct-to-consumer sales
#publishing ceos
E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#e-book sales
Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#harlequin uk
Bloomsbury has reported a year-on-year profit boost in the final quarter of 2012, at the same... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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#final quarter