Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 188 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.CNN is among the media companies that will use the new feature. The network had pulled out of Snapchat's premium publisher programs last year, cancelling a show called the "Update," which had been on Snapchat just four months before being abandoned. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
News tagged with: #heavy lifting #media partners #including hearst #daily mail #media companies #show called

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Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek

[ AdWeek | 2011-04-15 00:00:00 UTC ]
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Choc Lit makes two acquisitions

Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 11:32 Independent publisher Choc Lit has bought a contemporary debut thriller and a modern day version of Jane Austen's Persuasion. Director Lyn Vernham bought world rights to Never Coming Home by Evonne Wareham, directly from the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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London Book Fair: 'Back with a vengeance', say publishers

Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Tynt Offers Tracking Tools for Publishers

A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynt’s Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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Mehta hails publishing after lifetime award

Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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LBF: Change needed, but publishing still vital

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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PA backs publisher admission over piracy costs

Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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LBF: Territoriality "key" for UK publishers

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Sphere serves up Nadal life story

Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:45 Sphere believes it has a smashing winner with the acquisition of the autobiography of Rafael Nadal, the Spanish tennis ace and current world number one. Non-fiction publishing director Adam Strange bought UK and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Two Atlantic titles make Independent shortlist

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 14:00 Two titles from Atlantic feature on the "compelling" 2011 Independent Foreign Fiction Prize shortlist, revealed today (11th April) at London Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week

[ Media Week | 2011-04-11 00:00:00 UTC ]
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Publishers back new PEN freedom initiative

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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Coronet to publish Tess Daly fiction

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Quercus makes £1m from digital in three months

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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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A Young (and Very Ambitious) Group of Publishers

The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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