Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice.The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
News tagged with: #discover publishers #nbc universal

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Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop

S&S snaps up self-published McGuire

Simon & Schuster has snapped up a two-book deal from self-published author Jamie McGuire in a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss snaps #simon schuster

Publishers 'missing out' on school ebook sales

Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian books #secret footballer

Three self-published titles on Polari longlist

Six titles from indie publishers plus three from self-published writers, have been longlisted for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published titles #polari longlist #indie publishers #self-published writers

Bill Tompkins to Head Black Publishers Association

WASHINGTON (NNPA) &ndash; Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named president

Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lion hudson

Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #american media #advertising side #ad dollars #ad pages

The Agent as (Sort of) Publisher

While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing titles

Google's Nexus 7 Tablet Will Lack Some Content In UK

News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company

[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast company #kindle fire #itunes store

OUP to publish 'God particle' title

Oxford University Press is the first publisher to announce it will be releasing a title... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set prices #electronic books

Bloomsbury acquires visual arts publisher

Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle age

Publishers: O-level plans 'unclear'

Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publishers #mixed reactions #news leaked

News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses

Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play

News Corp. board approves split

News Corp.'s board of directors voted late Wednesday night in favor of a proposal that would separate the media conglomerate's publishing assets from the rest of its entertainment holdings, according to a person familiar with the situation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #publishing assets #person familiar

Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech