Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with: #monetization opportunities #online video #user base #watching closely

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HuffPo Article Stokes Claims of Discrimination Leveled Against AWP

The article, by Red Hen Press founder Kate Gale, has incited existing concerns about discrimination and insufficient transparency at the Association of Writers & Writing Programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-26 00:00:00 UTC ]
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How Vox Media slashed its webpage load time in half

The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday

[ Digiday | 2015-08-26 00:00:00 UTC ]
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Storytellers From ‘The Moth’ Join Jemas and Double Take for ‘Living Dead’ Line

Mix one maverick comics publisher, a horror movie classic, a renowned video game company and some of the best oral storytellers from NPR’s popular The Moth Radio Hour and you have a pretty unusual mix for a new line of comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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TurnRow Book Company Staff Takes to the Stage

For years, the booksellers at TurnRow Book Company in Greenwood, Miss., have been obsessed with David Mamet’s Pulitzer Prize–winning play Glengarry Glen Ross. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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‘The Plain Choice’ Author Addresses Amish Stereotypes: ‘We Don’t Live By Rules’

Sherry Gore left behind a life dominated by tragedy and sorrow when she became one of the few people to join the Amish from the outside. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Kik raises $50 million from China's Tencent to battle Facebook, hire in L.A.

Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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The State of the Magazine Media Business, Mid-Year 2015

12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

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[ Fast Company | 2015-08-15 00:00:00 UTC ]
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ATP fines Nick Kyrgios for Stan Wawrinka insult despite Facebook apology

A Facebook apology on Thursday did not prevent Nick Kyrgios from being fined by the ATP for an "insulting remark" he made a day before during a Rogers Cup match against Stan Wawrinka. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-14 00:00:00 UTC ]
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‘Facebook is the best app for news': Publishers are still way behind in mobile

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[ Digiday | 2015-08-14 00:00:00 UTC ]
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[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Fairfax Media reports a 62.9% drop in full-year profit after 5.3% fall in revenue

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[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Unionized Newsrooms Threaten the Very Thing That Helped Digital Media Grow

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[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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Periscope's live streaming video reaches nearly 2 million users daily

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[ Engadget | 2015-08-13 00:00:00 UTC ]
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Facebook offers up its autoplay video ads to other apps

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[ Engadget | 2015-08-12 00:00:00 UTC ]
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[ The Guardian | 2015-08-12 00:00:00 UTC ]
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[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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[ Digiday | 2015-08-10 00:00:00 UTC ]
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'The Pope's Daughter' is Dario Fo's lively sketch of Lucrezia Borgia

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[ The Christian Science Monitor | 2015-08-07 00:00:00 UTC ]
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