Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]

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ALA 2022: Washington, D.C., to Host the First In-Person ALA Annual Conference Since 2019

After two years of virtual events, the 2022 ALA Annual Conference is set for Thursday–Tuesday, June 23–28 at the Washington, D.C., Convention Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
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ALA 2021: Barack Obama, Expansive Professional Program Highlight 2021 ALA Annual Conference

The ALA Annual Conference will again be virtual-only in 2021—and for many ALA members, that’s actually great news, as it broadens access to one of the most ambitious and impressive programs of the Covid-19 era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 era #great news #ala members #barack obama


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #large chunk


ALA 2019: PW Talks to ALA Washington Office Director Kathi Kromer

With librarians preparing to gather in Washington for the 2019 Annual Conference, PW recently caught up with ALA's Kathi Kromer to talk about navigating today's unusual political climate, and why 'year-round advocacy' is the office's defining strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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ALA 2019: ALA Professional Program Highlights

PW contributing editor Brian Kenney offers a look at the 2019 ALA Annual Conference's professional program, which this year features a strong emphasis on equity, diversity, and inclusion (EDI) issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #strong emphasis #year features #professional program


Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #$110 million #forwarded email #ann-christine diaz #bud light


Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll move


ALA 2018: A Headline Grabbing ALA Annual Conference Wraps Up in New Orleans

A star-studded slate of authors and speakers energized and inspired librarians from the show’s main stages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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ALA 2018 Spotlight: Why is Turnout So Low in ALA Elections?

Even with a hot-button issue on this year's ballot, only about 20% of ALA members bothered to vote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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ALA 2018 Spotlight: ALA Program Highlights

PW contributing editor Brian Kenney offers his picks from a strong 2018 ALA professional program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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ALA 2018 Spotlight: Michelle Obama, Doris Kearns Goodwin Headline 2018 ALA Annual Conference

A star-studded main speaker program awaits attendees, June 21-26, in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama


News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #american society #news sites


ALA Executive Director: Let’s Work Together to “Modernize” ALA

The Week in Libraries, June 8, 2018: Among the headlines this week, ALA seeks member input on its future; NYPL honors a group of great young authors; and the San Francisco Public Library is the 2018 Gale/'Library Journal' Library of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #header bidding


Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journal notes #limited test #video ads #keeping track #daily roundup


ALA 2017: This Debut Novel Is Sarah Jessica Parker’s First ALA Book Club Central Pick...

Parker called Stephanie Powell Watts’ debut novel 'No One Is Coming to Save Us' “deeply compelling and richly satisfying," and described it as a “brilliant examination of the American dream among African-Americans in a struggling community in the contemporary South.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american dream


ALA 2017: ALA, Google Announce $500,000 in Grants to Support Computer Skills

The American Library Association kicked off its 2017 annual conference on Thursday with a reception at Google’s Chicago office to celebrate a new $500,000 competitive grant program, sponsored by Google, to encourage computer skills in America’s libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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ALA 2017 Spotlight: PW Talks to Incoming ALA President Jim Neal

Neal talks with PW about leading the association in a period of change, internally and politically. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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