Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and the chance to win chowder if people text the chain at 4:20 p.m. Recreational marijuana became legal in Massachusetts in late 2016, but dispensaries didn't start opening until late 2018. The campaign “comes with some degree of potential controversy,” says Ellis Verdi, president and founder of the agency. Of course, it’s a way to generate buzz for a regional chain that doesn’t have the marketing budget of, say, Red Lobster. Legal Sea Foods has taken advertising risks before, he notes. A transit campaign suggesting what fresh fish would say to passengers, such as “If that’s your girlfriend, I’d throw her back,” was blocked for a time by the transit authority. The media plan for the new campaign includes digitally... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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#75th anniversary
#npd group
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#previously cmo
#jessica wohl
#digital media
A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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The government is suppressing official advice over press regulation, according to a report in the Sunday Telegraph.It says that the culture and media department (DCMS) is refusing to disclose a paper which "is thought" to set out advice on whether the government-sponsored royal charter breaches... Continue reading at The Guardian
[ The Guardian | 2014-01-19 00:00:00 UTC ]
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#raised concerns
#human rights
The parties will be in court today, with DoJ attorneys accusing Apple of blatantly obstructing the work of the court’s External Compliance Monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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#court today
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For the past 15 years or so, poets and poetry lovers around the world have earmarked January 17 as a day to pay tribute to the late poet and pacifist William Stafford (1914–1993) with public readings from his works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Beth Kephart celebrates the launch of Shebooks, a new digital imprint of mini books written by top women authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
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#digital imprint
Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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#local author
#raise $15
The man responsible for initiating the government's favoured form of press regulation has revealed that he is still awaiting the official green light to kick start the process.Sir David Normington, the commissioner for public appointments (CPA), has also cast light on the part politicians will... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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#sign contracts
#national union
#leveson report
Library campaigners in Herefordshire have urged the council to abandon plans to slash funding and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
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On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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#bloomberg news
On December 11, the German Book Office New York will celebrate 15 years promoting German literature in North America and connecting the German and American publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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#reign continues
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The suburban St. Louis bookstore ended its four-week Kickstarter campaign on Sunday, more than $2,000 above its goal. The funds raised are being used to build out a section of its new home so that the store can open for business on weekends before Christmas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
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#suburban st
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#falling short
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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#random house
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The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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#wild things
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