Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause. The result was Tempest, the platform that SAY Media says is helping its rapid growth—including a 162 percent traffic increase for the beauty website xoVain in just a year. Now, it's ready to offer Tempest for free to partner publications: All SAY Media asks for in return is that it is allowed to sell all unsold ad inventory on the site, which in turn gives it a larger ad network presence. "I think the challenge of having a digital publication now is how do you have a beautiful experience on desktop and mobile and derive ad revenue. That's what we wanted Tempest to be," Lerman explained. Tempest allows publishers to test page layouts and elements, including social media buttons and commenting systems, so they can customize options based on performance for the reader. It's also got an eye on faster loading times, boosting speeds up to three times for mobile pages. The sites allow for seamless integration of ad units that look similar to editorial content, including experiences for brands like Siemens, the first partner to use SAY Media's Adaptive units on a Tempest-powered site (ReadWrite - fomerly ReadWriteWeb). "It was a great ad format for its native format... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-22 00:00:00 UTC ]
News tagged with: #promote content #digital magazine

Other Publishing stories related to: 'Say Media's New Content Management System Helped Boost xoVain Traffic 162%'

Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 05:42:15 UTC ]
More news stories like this | News stories tagged with: #film rights #burnt sugar

HMH Purchase Boosts HarperCollins Results

A $50 million contribution from its purchase of the Houghton Mifflin Harcourt trade division and higher backlist sales were two of the key drivers in increasing sales at HarperCollins by 19%, and profits by 20%, in the quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing sales #houghton mifflin harcourt #harpercollins

Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
More news stories like this | News stories tagged with: #nielsen data #nielsen

Books in the Media: Critics hail Paul McCartney's 'absorbing' The Lyrics

Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 02:24:55 UTC ]
More news stories like this | News stories tagged with: #reviewed books #irish times #paul mccartney #daily mail

Mitch Albom serves up another helping of superficial spirituality

“The Stranger in the Lifeboat” is treacly metaphysical fiction sketched in cartoon colors. Continue reading at The Washington Post

[ The Washington Post | 2021-11-01 10:00:00 UTC ]
More news stories like this |

YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with: #questions remain #independent publisher

YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with: #ya authors

Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
More news stories like this |

HQ snaps up book on pain management by Davies

HQ has snapped up "an accessible and practical" book on pain management by osteopath, coach and massage therapist James Davies. Continue reading at The Bookseller

[ The Bookseller | 2021-10-23 07:33:42 UTC ]
More news stories like this | News stories tagged with: #hq snaps

Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian

[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with: #indigenous voices #diverse backgrounds #women in media

France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

When the U.S. needed secret help in Iraq, who did it call? Poland, of course.

How the two nations’ intelligence services, once adversaries, turned into strong allies. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence services

Books in the Media: Grohl and Strout rock to the top of reviews

Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times. Continue reading at The Bookseller

[ The Bookseller | 2021-10-17 21:25:03 UTC ]
More news stories like this | News stories tagged with: #dave grohl #sunday times #irish times #memoir

Trellis Literary Management Launches

Agents Michelle Brower, Stephanie Delman, and Allison Hunter have announced the launch and begun hiring a team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
More news stories like this |

Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
More news stories like this | News stories tagged with: #editorial team

Books in the Media: le Carré's last dominates reviews to close career in style

John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 06:20:33 UTC ]
More news stories like this | News stories tagged with: #sunday times #le carr #review pages #sunday telegraph

BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #bbc children #elle mcnicoll