Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause. The result was Tempest, the platform that SAY Media says is helping its rapid growth—including a 162 percent traffic increase for the beauty website xoVain in just a year. Now, it's ready to offer Tempest for free to partner publications: All SAY Media asks for in return is that it is allowed to sell all unsold ad inventory on the site, which in turn gives it a larger ad network presence. "I think the challenge of having a digital publication now is how do you have a beautiful experience on desktop and mobile and derive ad revenue. That's what we wanted Tempest to be," Lerman explained. Tempest allows publishers to test page layouts and elements, including social media buttons and commenting systems, so they can customize options based on performance for the reader. It's also got an eye on faster loading times, boosting speeds up to three times for mobile pages. The sites allow for seamless integration of ad units that look similar to editorial content, including experiences for brands like Siemens, the first partner to use SAY Media's Adaptive units on a Tempest-powered site (ReadWrite - fomerly ReadWriteWeb). "It was a great ad format for its native format... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-22 00:00:00 UTC ]
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Kidd made diversity and inclusion manager in Hachette UK HR team expansion

Hachette UK is boosting its HR team with Kim Kidd (pictured) from the British Council joining as diversity and inclusion manager. Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 02:58:38 UTC ]
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Recurrent Ventures – the next big private equity-fueled media conglomerate?

Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday

[ Digiday | 2022-01-18 05:01:00 UTC ]
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Lawton steps up to managing director at the Soho Agency

Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office

A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-14 05:01:00 UTC ]
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MUP launches audiobook pilot to help with student 'screen fatigue'

Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 00:08:43 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Books in the Media: The Last Emperor of Mexico by Shawcross tops reviews

The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 19:34:48 UTC ]
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Little Island signs Mitchell's middle-grade novel on Ireland's asylum system

Little Island Books has landed Jane Mitchell's "urgently needed" middle-grade novel on Ireland's asylum-seeker accommodation system. Continue reading at The Bookseller

[ The Bookseller | 2022-01-05 14:22:36 UTC ]
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Books in the Media: newspapers look forward to 2022 releases

To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 07:56:42 UTC ]
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Tech that can help you stick to your New Year’s resolutions

Regardless of how 2021 went for you, 2022 is another chance for all of us to make the new year better than those that came before it. We set New Year’s resolutions with the best of intentions, but it’s no wonder that so many people fail after just a few weeks – old habits die hard. Just as it’s... Continue reading at Engadget

[ Engadget | 2022-01-01 14:34:42 UTC ]
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Dark Horse Media Acquired by the Embracer Group

Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
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Moss steps down at Wordery as Johnson becomes managing director

Rob Moss has announced he will be stepping down from his role as m.d. at online bookseller Wordery.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-21 12:03:25 UTC ]
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Books in the Media: Dolphin Junction by Mick Herron sails into the top spot

Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 12:03:32 UTC ]
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Andrews appointed to new role of academy manager for Rathbones Folio Prize

Tanya Andrews has been appointed to the newly created role of Folio Academy manager for the Rathbones Folio Prize. Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 20:09:41 UTC ]
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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
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In ‘The Fortune Men,’ a corrupt legal system frames an innocent man

Nadifa Mohamed's novel is inspired by the life and death of Mahmood Hussein Mattan. Continue reading at The Washington Post

[ The Washington Post | 2021-12-14 18:56:42 UTC ]
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Anne Rice, best-selling novelist who helped launch a vampire revival, dies at 80

Her first novel, “Interview With the Vampire,” launched a blockbuster book series and was adapted into a movie starring Brad Pitt and Tom Cruise. Continue reading at The Washington Post

[ The Washington Post | 2021-12-14 00:33:11 UTC ]
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Books in the Media: The Books of Jacob by Olga Tokarczuk is the pick of the bunch

https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 02:10:37 UTC ]
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Storybook reindeer helps kids with brain injuries

A new children's book is helping families raise awareness about the effects of brain injuries. Continue reading at BBC News

[ BBC News | 2021-12-12 09:15:24 UTC ]
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How cooperative gig economy companies managed to flourish during the pandemic

‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company

[ Fast Company | 2021-12-12 05:00:34 UTC ]
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