S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]

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London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries #intellectual property


Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #sales partnership


Blackwell’s sales and marketing director to leave

Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight


Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight


Comics Is a Market in Transition

Retailers are struggling to adapt to changes among comics consumers and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics consumers


Digital ad market under fresh scrutiny amid competition concerns

UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian

[ The Guardian | 2019-02-13 00:00:00 UTC ]
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LBF reveals Indonesian Market Focus programme

A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller

[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Taipei 2019: The Fair Opens Amid a Stable Market and an Expanding Kids' Segment

The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stable market #promote reading


PubWest Keynote Focuses on Amazon's Dominance of the Book Market

In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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Indonesia LBF Market Focus offers £5k cultural grants

The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller

[ The Bookseller | 2019-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative sector


The German Book Market in 2018, and a Look Ahead to 2019

Following the release of German book market data from 2018, the country's publishers turn their attention to issues facing their industry in 2019. The post The German Book Market in 2018, and a Look Ahead to 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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BuzzFeed, Vice and other outlets slash jobs in a challenging market for digital media

When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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Walliams targets 7+ readers with new ‘daft story’

David Walliams’ next publication, a funny story entitled Fing, "dovetails seamlessly" with his short stories and middle-grade novels, according to his publisher HarperCollins Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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China’s Book Market: 2018 in Review and December’s Bestsellers

OpenBook data reveals China's bestselling authors of 2018, growing online book sales, and the strength of backlist titles. The post China’s Book Market: 2018 in Review and December’s Bestsellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #bestselling authors #backlist titles


An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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American Market StatShot Report: Double-Digit Trade Growth in November

Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Knights Of bookshop reaches £30,000 crowdfunding target

Publisher Knights Of has reached its £30,000 crowdfunding target to fund a bookshop selling children’s books with BAME characters. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Print market posts fourth consecutive year of value growth

The UK print market has grown in value for a fourth year running, with  2018 showing a marginal volume increase too. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Michelle Obama's record-breaking Becoming helps print market soar

Michelle Obama's Becoming (Viking) has held the UK Official Top 50 number one spot for a third week, leaping 26% in volume week on week to shift 116,920 copies for £1.87m in the seven days to the end of 22nd December. Continue reading at The Bookseller

[ The Bookseller | 2018-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #volume week #michelle obama