S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]

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PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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As another hurricane targets north Florida, here's what you need to know about rebooking flights

Travel plans in the Southeast U.S. were under siege again this week, as Hurricane Michael — the seventh hurricane of the Atlantic season — set its sights on the Florida panhandle. Midweek flights in the region, including at the nation’s busiest airport, Atlanta, were expected to be affected by... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebooking flights #travel plans #seventh hurricane #florida panhandle


The Markets Conference 2018: Revenue and Readers

At Frankfurt's The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers. The post The Markets Conference 2018: Revenue and Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue models #readers appeared #markets conference #book business


‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation

HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #keynote address #charlie redmayne #frankfurter buchmesse


At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert

Gustavo Lembert of the Brazilian book club startup TAGLivros will outline how he's done it on October 9 at Frankfurter Buchmesse's 'The Markets' conference. The post At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST Opens a New Outreach

Touting 7-percent growth in the first half of the year, Eksmo's new general director, Evgeny Kapyev, is bringing a bigger stand to Frankfurter Buchmesse and a new list of Russian nonfiction and children's books for sale in October. The post Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #eksmo-ast opens #general director #frankfurter buchmesse


Children’s book market up 0.7% by value in 2018 to date

The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller children #book market #brien revealed


Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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New illustration agency targets artists from under-represented backgrounds

Ellen Simmons, a former bookseller at Foyles, has launched an illustration agency for artists from under-represented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #under-represented backgrounds


The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money

The Frankfurt Book Fair's international publishing conference, The Markets, will focus this year on publishing revenue models. Charlie Redmayne will deliver the keynote. The post The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money appeared #charlie redmayne


Target Responds to Publisher Complaints, but Redactions Persist

Target says that the company is reviewing and updating redacted descriptions of books on its website, but complaints persist about inappropriate redactions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Publishers Call Out Target for 'Censoring' Book Descriptions

A number of publishers say Target, on its retail website, is redacting certain keywords from the product descriptions of their books. They say the site has removed words like "transgender" and "queer," as well as the name "Hitler." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers call


Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market

Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post poland #market appeared #loyalty program #latest move


Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #journal notes #news organization #harvard university #news outlets


Beacon Press Targets a Classic Title to Indie Booksellers

The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic title #indie booksellers #marketing effort


Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #book market #real energy


Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff memo #working alongside #current president


Publishers Association welcomes government's 'ambitious' export target

Publishers have welcomed the government’s new export strategy, which challenges firms to see exports as a proportion of UK GDP rise from 30% to 35%. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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