Rolling Stone Launches IGTV Concert Series In Response to COVID-19

As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV concert series, “In My Room” on March 18. New episodes will debut every Monday, Wednesday and Friday. The first featured Beach Boys front man, Brian Wilson, at his piano, singing his hits. “We have the opportunity to bring the Rolling Stone community together and foster greater connection between our fans and the artists they admire most,” president and COO Gus Wenner tells Folio:. “They can still experience the joy of music with a community of people, including artists they love. That’s what we’re trying to convey to fans, and that’s where our focus is right now." After one episode, the company purported that 24-hour viewership was 70% higher than its average video views across social platforms (Instagram, Facebook and Twitter). But despite the high engagement, monetizing the series is not a priority for the time being. “Right now we're focused on sharing songs from different artists around the globe with our consumers to give them some much needed entertainment and glimpse into how the creative community is dealing with this crisis,” Wenner says. “As this platform builds, we’ll discuss working with partners who similarly believe that music brings people comfort, and provides a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
News tagged with: #rolling stone #powerful message #encouraging viewers

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4th Estate launches author video series

HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller

[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Lonely Planet Rolling Out New Cookbook Series

The first titles in the series, 'From the Source: Italy' and 'From the Source: Thailand,' go on sale September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-29 00:00:00 UTC ]
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S&S launch new series by Dork Diaries author

Simon & Schuster UK has acquired a new series by Rachel Renée Russell, author of the Dork Diaries series. The Misadventures of Max Crumbly is about a boy called Max and his dailyups and downs at South Ridge Middle School. After being home-schooled by his grandmother Max begs to go to... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Windham-Campbell Prizes, Yale to Launch 'Why I Write' Series

Yale University Press will publish the Windham-Campbell Prizes's annual keynote addresses in a new series titled "Why I Write.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Why We Still Need to Investigate the Rolling Stone Rape Story

This week, Rolling Stone editor Jann Wenner asked the Columbia Journalism School to review Sabrina Rubin Erdely’s story about a gang rape at the University of Virginia. As it became clear that the story’s central incident—a gang rape of a freshman at a fraternity—did not happen as Rolling Stone... Continue reading at Slate

[ Slate | 2014-12-24 00:00:00 UTC ]
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J.R. Ward Launching New Contemporary Series

The Bourbon Kings, which centers on a wealthy, aristocratic Kentucky family, who made their fortune from bourbon, has already been optioned for TV by Endemol Studios. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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HC launches global podcast series

HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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LUP to launch contemporary poetry series

Liverpool University Press is launching a new series of poetry books that celebrate risk-taking, called Pavilion Poetry.   Pavilion Poetry, which will be edited by poetry professor Deryn Rees-Jones, aims to seek out and publish all that is daring and relevant in contemporary poetry.   Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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S&S Launches Video Series

'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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S&S to Launch Summer Event Series

The 2014 summer event series in the Hamptons will be designed to celebrate the "power, perseverance, and resilience of women." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Spanfeller Media Group Launches TV Series

With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
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Aperture Launches the Photography Workshop Series

Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Twitter Cofounder Biz Stone Launches Jelly, A Visual Q&A Platform

Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company

[ Fast Company | 2014-01-07 00:00:00 UTC ]
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Frederator Books Launches Catbug e-Book Series

Frederator Books, the ebook imprint of Frederator, the YouTube cartoon producer, is launching a new ebook series starring Catbug, an animated character spun off from Frederator’s wildly popular YouTube cartoon show Bravest Warriors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-27 00:00:00 UTC ]
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Slate Rolls Out Responsive Design Website

Slate has rolled out its most expansive redesign in the pure-play publication's 17-year history. The new Slate.com leverages responsive design and several new content features for its 17-plus million unique monthly visitors. Some of the new content features Slate is introducing include: Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-24 00:00:00 UTC ]
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Rolling Stone slammed for Boston bomber cover

Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.The magazine's cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction,... Continue reading at Crains New York

[ Crains New York | 2013-07-18 00:00:00 UTC ]
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Egmont to launch new Fairy Animals series

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[ The Bookseller | 2012-12-10 00:00:00 UTC ]
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Kindle-only children's series launched

Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 09:00 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller

[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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New children's series launched just for Kindle

Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 08:50 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller

[ The Bookseller | 2011-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive children #kindle worldwide #series launched #adventure series #published exclusively #produced solely #digital release