Richard Desmond's Star magazine enters top ten for women's weeklies

Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit year-on-year falls for Bauer's number three ranked Closer, sixth ranked OK! magazine, Hearst's Best and IPC's Now in the six months to end of December.Northern & Shell's Star, which has been one of the worst performers in the sector, jumped from 11th to 8th biggest women's weekly in the UK with sales of 260,693 in the second half.This was a 16.5% increase over the previous period, and a 3.4% increase year on year, according to the latest Audit Bureau of Circulations figures, published on Thursday. The title overtook IPC's Woman, DC Thomson's People's Friend and Bauer's Heat (for the first time) in a single ABC reporting period.The title's market-busting performance – the sector was down 7.2% on average year-on-year – came from a strategy of discounting and packing New with other N&S titles.According to the ABC, 169,889 copies of New are sold at a discounted rate, 65%, which are sold as a multi-pack deal. Star also had 1,103 digital edition sales, which are included as long as they are purchased for at least 20% of the print cover price, taking its total circulation to 261,796.Among the top 10 sellers Bauer's third-ranked Closer was the biggest faller with sales down 15%... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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