Let's do the time warp again Then Amazon switched to per-page payouts on KDP Select. Right? And then Amazon changed it to different per-page rates for various territories. And then Amazon opened a physical bookstore. Run for your life! (If the latest Shelf Awareness account of reactions to that bit of bricks and mortar is right, there's still a hefty wave of consternation to crest among the booksellers, the surf is up, way up.) Continue reading at 'The Bookseller'
[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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News Corp.'s Daily tablet newspaper had a high-profile launch in February, but didn't start charging customers until two weeks ago. So how's it selling? "We're happy with where we are," publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked... Continue reading at AllThingsD
[ AllThingsD | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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#content marketing
Written By: Lisa Campbell Publication Date: Mon, 21/03/2011 - 15:45 Waterstone's has called for academic publishers to "significantly" increase their support for the chain, warning bricks and mortar academic bookselling could vanish from the high street within a few years. The retailer's m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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#crisis point
#academic publishers
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Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 15:33 A High Court challenge is being launched over library closures in Gloucestershire and Somerset, in what is believed to be the first case of its kind. A challenge to the coalition government's "vague" Big Society concept,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:43 Most publishers are neglecting the marketing role provided by bricks and mortar bookshops, said the head of Quarto as it unveiled its annual results. Chairman and c.e.o. Laurence Orbach said he was "pleased" with the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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#advertising budgets
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#average number