Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-11-25 00:00:00 UTC ]

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Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger... Continue reading at Advertising Age

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Binc Reveals Survey Results

The Book Industry Charitable Foundation released results from a survey it conducted on how familiar book industry employees are with the organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step-by-step guide

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Retailers Applaud New Marketplace Fairness Act

RILA and ICSC support the newly introduced Senate bill combining two pieces of e-tax fairness legislation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Amazon's battle with Hachette is a fight for readers, writers and retailers | Hugh Howey

As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook cost #publishing industry #sticking point #digital books

Bissell promoted at HarperFiction

Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Chipping Norton festival offers profit share to authors

Chipping Norton Literary Festival is to split its profits with authors in lieu of paying... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Yellow Jersey to publish 'revealing' Van Gaal book

Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow jersey

Bath children’s festival line-up announced

Lauren Child, Michael Morpurgo and Benjamin Zephaniah are some of the big-name authors appearing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bath children #lauren child #michael morpurgo #benjamin zephaniah #authors appearing

Facebook reveals news feed experiment to control emotions

Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published details

Christian Retail Show Flat; Reinvention on the Table

The International Christian Retail Show met June 23-25 in Atlanta, Ga., and the CBA is reporting that total attendance at the event was flat. Although many exhibitors had downsized their presence on the floor, others cited good traffic and the importance of the show for conducting their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total attendance

Phone hacking 'truth' revealed in Nick Davies book

Chatto & Windus is to “shortly” publish a book about Rupert Murdoch and phone... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone hacking #chatto windus #rupert murdoch

Gollancz and Waterstones team up for SFF Festival

Gollancz is to hold a one-day multi-media science fiction and fantasy festival at Waterstones... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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B&N to Separate Retail, Nook Media

The Barnes & Noble board of directors has given its approval to separate the entity into two public companies with one holding the retail trade stores and the other holding its Nook operations plus the college bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook media #nook operations

Diary of a Kickstarter Campaign Part 1: What Am I Getting Myself Into?

Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Jerwood Fiction Uncovered winners revealed

Eight writers have been chosen as winners of the Jerwood Fiction Uncovered Prize, with two... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #raise money #howard league #london offices