Remember when famous writers used to shill for consumer products?

Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns. Just kidding: it’s definitely because no one […] Continue reading at 'Literrary Hub'

[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
News tagged with: #famous writers #consumer products #novelists

Other Publishing stories related to: 'Remember when famous writers used to shill for consumer products?'

NEA Studies Writers Statistics

Writers and authors are better educated and earn more on average than the rest of the U.S. workforce, according to a study by the National Endowment for the Arts, based on data from the U.S. Census Bureau and the U.S. Department of Commerce. The study, “Artists and Art Workers in the United... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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How AMI Cut Production Costs by 50 Percent

American Media, Inc. (AMI) and Michael Esposito, Senior Vice President of Operations and Digital Production, think they've hit upon a recipe that could work across the magazine industry for rationalizing print publishing costs and scaling up on digital platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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Commonwealth Writers Prizes relaunch

Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 16:37 The Commonwealth Writers prizes have relaunched today (19th October) with a new community website aimed at “connecting and inspiring new authors”. The new site is a free-to-join forum for aspiring writers to get advice from... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Hive consumer campaign to launch with competition

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Dennis Publishing Ramps Up App Production

The Week publisher Dennis Publishing has teamed up with app developer Toura to begin plugging content from its magazines into a wider array of apps. The first, called How To Add Value To Your Car, is a 99-cent spin-off of the publisher's Auto Express brand. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-22 00:00:00 UTC ]
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Leap in trade publishers' ebook production

Written By: Philip Jones Publication Date: Wed, 21/09/2011 - 09:06 One in five publishers is now generating more than 10% of their revenues from ebooks, with Amazon slowly decreasing in importance even as the giant e-tailer's revenues from ebooks continue to grow. The numbers are revealed in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Tough Period for First-Half Consumer Circulation

ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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F + W Media Acquires The Writers Store

Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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The Nook Gets a Nudge From Consumer Reports

Barnes & Noble's newest Nook has fewer features than its predecessor, as well as many other rivals. That's great, says Consumer Reports, which has crowned the new $139 device its favorite ebook reader. It's the first time the magazine has put an e-reader made by anyone other than Amazon at... Continue reading at AllThingsD

[ AllThingsD | 2011-06-18 00:00:00 UTC ]
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The Bookseller Group launches consumer title

Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Hachette's Red wins Consumer Mag of the Year

Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week

[ Media Week | 2011-06-16 00:00:00 UTC ]
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IGN Entertainment appoints first head of consumer and lifestyle

IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team. Continue reading at Media Week

[ Media Week | 2011-06-13 00:00:00 UTC ]
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Consumers still "reluctant" to spend—BRC

Publication Date: Tue, 07/06/2011 - 09:40 UK like-for-like retail sales tumbled 2.1% on May 2010 according to new figures from the British Retail Consortium (BRM), revealing consumers’ "fundamental reluctance to spend”. The BRC reported book sales during May 2011 also remained "down”, despite a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Women writers "unequal to me" says V S Naipaul

Written By: Bookseller Staff Publication Date: Thu, 02/06/2011 - 08:37 Nobel Prize-winning author V S Naipaul has declared that women's writing is "unequal" to his, during an event at the Hay Festival. The writer, who won the Man Booker in 1971 for In a Free State, said during an interview... Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Em dashes—why writers should use them more sparingly.

According to the Associated Press Stylebook—Slate's bible for all things punctuation- and grammar-related—there are two main prose uses—the abrupt change and the series within a phrase—for the em dash. The guide does not explicitly say that writers can use the dash in lieu of properly crafting... Continue reading at Slate

[ Slate | 2011-05-25 00:00:00 UTC ]
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Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
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