In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media organizations master digital content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-13 04:03:22 UTC ]
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BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-20 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday
[ Digiday | 2018-02-13 00:00:00 UTC ]
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In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia's market within two years and audiobooks are showing new strength as well. The prime challenge: piracy. The post One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek
[ AdWeek | 2017-11-09 00:00:00 UTC ]
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Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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