RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires

[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s head of digital, to lead the launch of its new consumer-facing editorial offshoot. Using their combined decades of experience working in beauty and lifestyle media, Kraft and Hsu will take on the roles of editorial director and head of editorial content programming, respectively. Based in New York, both will be tasked with expanding the site's presence on the East Coast. Focusing on the company’s website, app and social media accounts, Kraft will be tasked with creating a unified voice across its existing platforms, as well as serving as a company spokesperson for these channels, and she says her strategy in this new role will reflect the approach she took while working on traditional media brands like Shape. “We will be expanding the site's current coverage to include additional beauty categories, plus career, finance, style and more,” Kraft tells Folio:, adding that there will be an emphasis on integrating data and prioritizing authoritative content from both practitioners and the editorial staff. Kraft, who served as editor-in-chief of Shape from 2010 to 2015 and for a time simultaneously served as the editorial director of Fit Pregnancy and Natural Health, says that for now,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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