Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Other Publishing stories related to: 'Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing'

'Committed' B&N hails Get London Reading festival

Jim Hilt, managing director of Barnes & Noble's European ebook business, said the... Continue reading at The Bookseller

[ The Bookseller | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

Brightest kids from poor backgrounds 'lose out in reading'

Some of the brightest children from disadvantaged backgrounds can have reading levels two and... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading levels #disadvantaged backgrounds

£1m donation to The Reading Agency

The Reading Agency is to receive a £1m donation from the Paul Hamlyn Foundation. The gift... Continue reading at The Bookseller

[ The Bookseller | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency

Amazon Kindle tops yearly Japan e-reader sales five months after launch

Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially launched #kindle e-reader #low pricing #powerful brand #official start

Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #licensing expo #game developers #licensed books

How S&S Dreams Up “Home-Grown Series” for Younger Readers

Developing home-grown series at Simon and Schuster's children's division offers the publisher greater control over editorial, design, production and promotion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers

Teachers 'frustrated' over Reading for Pleasure

Teachers have a strong desire to teach reading for pleasure but feel frustrated by a restrictive... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Amazon opens up Kindle Worlds Store, for all your licensed fan fic needs

Come on now, why are you wasting your time here, when you could be reading some Gossip Girl fan fic? Roughly a month after announcing its licensed character publishing platform, Amazon has taken the wraps off of Kindle Worlds. The site currently offers up 50-plus commissioned stories based on... Continue reading at Engadget

[ Engadget | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opens #source link #kindle worlds #vampire diaries #gossip girl #fan fiction

Young US readers 'like print', finds Pew

Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #printed book

Eurocrats “Get Caught Reading”

The Federation of European Publishers captured photos of more than 150 MEPs and heads of European publishers and writers associations posing with their favorite books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers

AUDIO: Should adults read children's books?

Jennie Bristow, associate fellow at the University of Kent, says grown-ups read children's books because they feel 'disenchanted with adult culture'. Continue reading at BBC News

[ BBC News | 2013-06-25 00:00:00 UTC ]
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Into the River named top read at awards

A young adult novel about a dramatic journey that transforms an East Coast boy has taken out this year's New Zealand Post Children's Book Awards tonight. Continue reading at Stuff

[ Stuff | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young adult

Culturally Hip Korea Blames Digital Devices for Decline in Reading

A visit to the Seoul Book Fair reveals publishers are still wary of ebooks and blame smart devices for the decline in reading, even as Korean culture has become hip abroad. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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New and Old Mix at Licensing Expo 2013

Licensed properties originating in digital media continue to proliferate as their licensors try to emulate the success of the Angry Birds merchandise program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
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Schools reading contest: ebooks win

Nearly half the titles read by children in a national reading competition were consumed online, according to the charity Booktrust. Continue reading at BBC News

[ BBC News | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumed online #charity booktrust

Boys benefit from Read for My School

The free online library created for the Read for My School made children "excited" to... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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A Leadership Book Author On Why You're Better Off Reading Fiction For Lasting Lessons

Craig Chappelow has written about how leaders can be more successful. But he'd crack One Flew Over The Cuckoo’s Nest before the latest business book any day. Here's why he thinks you should, too. Read any good leadership books lately? Me either. It seems like popular books about leadership... Continue reading at Fast Company

[ Fast Company | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lasting impact #research conducted #vast majority

SIBA's 'Code Read' Off to Successful Start

In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
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