Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Other Publishing stories related to: 'Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines'


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Hairy Bikers knock E L James off charts top spot

Hairy Bikers Dave Myers and Si King have ended E L James' 22-week stint atop the Official UK... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #si king


Horrible Histories to be ‘refreshed’ for younger readers

Scholastic will refresh the Horrible Histories series to mark the books' 20th anniversary in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrible histories #younger readers #20th anniversary


Kobo to sell e-readers in Portugal

Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell e-readers #fnac stores


Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #unrequited love #tablet computer


Gardners reveals its colour e-reader

Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Reader's Digest increases frequency

Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also... Continue reading at Crains New York

[ Crains New York | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partly due #ad pages #hearst magazines #final issue


Bin Laden book knocks Fifty Shades off US top spot

A controversial account of the US Navy SEAL raid that resulted in the death of Osama Bin Laden... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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Mantel the top seller on Man Booker shortlist

  Since the Man Booker longlist was announced in July, Hilary Mantel's Bring Up the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #top seller


E-reader numbers 'set to rise 70%' this year

Publishers are readying themselves to respond to an explosion of e-reading devices in the UK in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading devices


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


Kobo unveils new ebook readers

Kobo unveils three new devices ahead of rival e-readers being made available in UK high street stores. Continue reading at BBC World

[ BBC World | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers


WebMD the Magazine Gets Redesign, Increases Distribution

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Bauer acquires ACP Magazines in £322m deal

Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week

[ Media Week | 2012-09-04 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio


Woman's Own refreshes magazine and launches standalone website

Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Continue reading at Media Week

[ Media Week | 2012-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly women #standalone website


E L James still top with Fifty Shades Freed

Fifty Shades of Grey's reign as the bestselling book in the UK has come to an end for now,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #bestselling book