Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #access content #web version #axel springer


App could turn America’s poor into lifelong readers

A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #three-year period #award-winning titles #white house #lifelong readers


Meredith and Reader’s Digest Tap Into Mobile Shopping

Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Penguin Young Readers Partners with Smithsonian Institution

The Smithsonian Institution and Penguin Young Readers are collaborating on a new series of narrative non-fiction books riffing on the Smithsonian experience The post Penguin Young Readers Partners with Smithsonian Institution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-09 00:00:00 UTC ]
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Reader's Digest Condensed Book Series to Get Wider Distribution

The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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Literacy Partners Turns 40

Dianne Kangisser opened the New York City chapter of Literacy Volunteers of America (LVA), a nonprofit that provides free literacy services to adults, in 1973, using $500 in federal grant money. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Writer's Digest, BookBaby Partner on Self-Pub Imprint

Blue Ash Publishing will give authors the "education resources" of the Writer's Digest community, alongside the distribution power of BookBaby's sales network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Polansky Up at Reader's Digest

Debra Polansky has been named publishing director, books, at The Reader’s Digest Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Global Publishing Leaders 2014: Readers Digest

Readers Digest is a multi-brand and multi-platform media and direct marketing company that reaches 145 million customers worldwide through a combination of print, digital and DRTV products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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How Reader's Digest became a Chinese stooge

Reader's Digest is alleged to have censored stories in its publication to maintain a cheap publishing deal in ChinaThe notion that the formerly mighty American publisher Reader's Digest would allow the Chinese Communist party to censor its novels would once have appeared so outrageous as to be... Continue reading at The Guardian

[ The Guardian | 2014-03-30 00:00:00 UTC ]
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Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
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Reader’s Digest Redesigns

Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paper stock #business model #flagship brand #rda holding


Distribution: S&S and Reader's Digest Expand

Simon and Schuster and Reader's Digest announced an agreement where S&S will handle sales and fulfillment for all adult titles published by Reader's Digest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Reader's Digest increases frequency

Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also... Continue reading at Crains New York

[ Crains New York | 2012-09-15 00:00:00 UTC ]
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Meredith Set To Buy Allrecipes From Reader's Digest

The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD

[ AllThingsD | 2012-01-24 00:00:00 UTC ]
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Reader's Digest Association Cuts 150 Jobs Worldwide

Reader’s Digest Association has eliminated 150 positions across all of its business groups worldwide, with half the cuts affecting jobs in the U.S. and the other half international. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-16 00:00:00 UTC ]
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WHS partners with Kobo to launch e-reader

Written By: Lisa Campbell Publication Date: Thu, 13/10/2011 - 09:25 W H Smith has partnered with Kobo to launch the first wifi touch-screen e-reader in the UK later this month. The chain bookseller announced the partnership today (13th October) at the same time as its financial results for the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Robert Guth Becomes Reader's Digest Association's Third CEO in 2011

In another turn of events in Reader Digest Association’s executive saga, Robert Guth, former CEO of telecommunications company TelCove, is named president and CEO. Guth replaces Tom Williams (who occupied the CEO seat after Mary Berner left the company), as he exits the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
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