Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and clubs.“BookTok”, as users have dubbed TikTok content about books, consists of everything from videos of creators’ to-read piles to livestreamed crying at emotional novels. BookTok can be credited with a number of hits, sometimes reigniting interest in older titles such as the 2016 novel It Ends With Us by Colleen Hoover (dubbed “CoHo” by TikTokers) which was launched back into bestseller charts after BookToker Aliisha Keens posted about it in March. Other books that have proved popular include Ocean Vuong’s On Earth We’re Briefly Gorgeous, Red, White & Royal Blue by Casey McQuiston and Beach Read by Emily Henry. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-08-15 16:03:52 UTC ]
News tagged with: #live events #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts

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HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #memoir #class-action lawsuit #sarah silverman #published works #rising number


The Morning After: Dolby Atmos will use your TV to expand your speaker setups

Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget

[ Engadget | 2023-08-29 11:15:03 UTC ]
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Fall Regionals 2023: Binc Expands Its Mission

It’s been a busy year for the Book Industry Charitable Foundation, which is rolling out a series of new programs designed to diversify the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #programs designed #busy year


Fall Regionals 2023: Bookshop.org Expands Its Reach

It's been more than three years since the launch of online retailer Bookshop.org, and the online retailer is eager to remove Amazon’s stranglehold on online sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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‘It’s like comfort eating’: why readers are hungry for Colleen Hoover

Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian

[ The Guardian | 2023-08-19 10:00:17 UTC ]
More news stories like this | All news stories tagged with: #times bestseller #richard osman #bestselling novelist #recent times #colleen hoover #romantic love #successful authors


#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Dolly Parton's Imagination Library Expands National Reach

With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
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The Guardian view on Heartstopper: a phenomenon that defines a generation | Editorial

Alice Oseman’s tale of queer romance is a global success story built on fans who want to feel good about themselves in tough timesAfter boy met boy in a crowdfunded graphic novel set in a British grammar school in 2018, hearts began to flutter and tills started to ring around the world. This... Continue reading at The Guardian

[ The Guardian | 2023-08-03 17:41:27 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #revealing light #tv adaptation #feel good #alice oseman


As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #wholly owned #broader effort #late july #pop culture #revenue streams


The Agence France-Presse is suing Elon Musk's X over news content payments

Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget

[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | All news stories tagged with: #french publisher #copyright law #news content #digital platforms #law requires #content produced #elon musk #fair agreement


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Amazon’s Kindle Kids e-reader is $40 off right now

Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget

[ Engadget | 2023-07-25 19:20:11 UTC ]
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How the National Braille Press Brings Books to Blind Readers

The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Likewise Expands Book Recommendation Partnership with Simon & Schuster

The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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YA author shoots to No 1 on Amazon bestseller list after viral TikTok video

TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian

[ The Guardian | 2023-07-07 13:47:16 UTC ]
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TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:00:50 UTC ]
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From Fan Fiction to TikTok: Long Live the Microgenre

With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot

[ Book Riot | 2023-06-28 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #fiction publishing #long live #fan fiction