Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World
[ PC World | 2022-06-01 23:38:22 UTC ]
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Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post
[ The Washington Post | 2022-05-31 13:59:29 UTC ]
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With only the adult fiction category posting gains, unit sales of print books fell 6.4% in the week ended May 21, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-28 04:00:00 UTC ]
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Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
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Books emphasize interiority, encourage empathy, require thought and are meant to foster rational argument -- things we all need. Continue reading at The Washington Post
[ The Washington Post | 2022-05-25 16:39:13 UTC ]
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One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC
[ CBC | 2022-05-25 10:00:00 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times
[ The New York Times | 2022-05-21 00:03:50 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times
[ The New York Times | 2022-05-15 09:00:16 UTC ]
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When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature
[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post
[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot
[ Book Riot | 2022-05-06 10:33:00 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Higher manufacturing and freight costs, and ongoing supply chain and inflationary pressures, resulted in a 16% drop in earnings at HarperCollins for the quarter ended March 31, 2022. Sales rose 5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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