Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Unit sales of print books fell 2.6% last week compared to the week ended January 23, 2021 at outlets that report to NPD BookScan. Sales have fallen every week this year though the 2.6% decline is the smallest so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-27 05:00:00 UTC ]
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5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
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The shortlist for the 2021 Sunday Times Charlotte Aitken Trust award includes poetry, nonfiction, and three novels. The post The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-25 12:58:34 UTC ]
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The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 08:33:40 UTC ]
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If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 13:14:03 UTC ]
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Weak nonfiction sales dragged down total unit sales of print books last week, with total sales dropping 3% compared to the week ended January 16, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times
[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
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Science fiction is full of computer programmes and androids who fall afoul of the plots of some of Shakespeare’s most brutal tragedies. Continue reading at The Conversation
[ The Conversation | 2022-01-14 13:00:02 UTC ]
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Facing tough comparisons to 2021, when sales got off to a strong start compared to 2020, unit sales of print books fell 13.9% last week from the first week in 2021 at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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"Putting the Rabbit in the Hat" is the kind of spiky, opinionated book you'd expect from the star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 12:00:08 UTC ]
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The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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