Radio Times seeks to fuel digital success with print profits

Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-20 00:00:00 UTC ]
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[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
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Why is Agatha Christie the Best-Selling Author of All Time?

Agatha Christie, the Queen of Mystery, is the best-selling novelist of all time. What makes her work so timeless? Continue reading at Book Riot

[ Book Riot | 2021-12-06 11:40:00 UTC ]
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What on Earth Books launches digital collection

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[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Oasis Acquires Enclave Publishing, Expands into Print

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[ Publishers Weekly | 2021-12-06 05:00:00 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

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[ Digiday | 2021-12-03 05:01:00 UTC ]
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Print Unit Sales Rose 9.7% in Late November

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[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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[ The Guardian | 2021-12-01 14:12:48 UTC ]
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Sode and Antrobus among 17 Black British poets in new digital collection

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[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah

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[ Publishing Perspectives | 2021-11-24 14:35:19 UTC ]
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Trump Is Publishing a Photo Book of His Time in Office

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[ The New York Times | 2021-11-20 00:37:09 UTC ]
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Amazon's Kindle drops to an all-time low of $50 ahead of Black Friday

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[ Engadget | 2021-11-19 09:00:22 UTC ]
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[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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W H Smith reports £116m loss but expects return to profit in 2022

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[ The Bookseller | 2021-11-10 20:28:22 UTC ]
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