Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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With all nonfiction categories posting double-digit declines, unit sales of print books fell 9.4% in the week ended June 25 from the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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As sales of nonfiction continued to struggle, unit sales of print books fell 9.4% last week compared to the week ended June 26, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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In a book published last year, Breyer depicted the Supreme Court as an apolitical institution that sticks to its guiding principles. Continue reading at The New York Times
[ The New York Times | 2022-06-29 21:40:47 UTC ]
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Unit sales of print books fell about 5% in the week ended June 18, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Pym’s novels — witty tales of domestic life in British villages — have been compared to the works of Jane Austen. I see a link to Joyce, too. Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 12:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post
[ The Washington Post | 2022-06-06 11:00:41 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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A federal judge has asked the parties for a proposed declaratory judgment to end the legal dispute over Maryalnd's library e-book law, but the parties dispute whether the request means the court is preparing to deny the AAP's bid for a permanent injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
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With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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With sales down in all categories, unit sales of print books fell 9.3% last week compared to the week ended May 29, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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