Quercus promotes Bethan Ferguson to marketing director

Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and its family of imprints are going from strength to strength; 2016 is shaping up to be quite a year for us.” Continue reading at 'The Bookseller'

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
News tagged with: #marketing director #publicity departments #creative team

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S&S promotes Jones to senior commissioning editor

Bethan Jones has been promoted to senior commissioning editor in adult fiction at Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 19:53:41 UTC ]
More news stories like this | News stories tagged with: #bethan jones #adult fiction #simon schuster


Carey promoted to commissioning editor at Joffe Books

Joffe Books’ Stephanie Carey has been promoted to associate commissioning editor from her previous role of project editor, effective immediately. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 12:49:18 UTC ]
More news stories like this | News stories tagged with: #previous role #effective immediately


Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 11:59:42 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #emily ratajkowski


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller


Osei promoted to junior agent at The Good Literary Agency

The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 05:38:45 UTC ]
More news stories like this | News stories tagged with: #literary agent #literary agency


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


HarperFiction promotes Shea and Clarke

HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 09:04:55 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Quercus to publish YA edition of Saad's Me and White Supremacy

Quercus has secured the YA edition of anti-racism workbook Me and White Supremacy by Layla F Saad. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 08:16:05 UTC ]
More news stories like this | News stories tagged with: #white supremacy


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


S&S Children’s Books promotes Wersocki Morris, Horrox and Wilson

Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 18:19:02 UTC ]
More news stories like this | News stories tagged with: #ss children #publicity teams


Headline promotes Yule and Packer as non-fiction strategy expands

Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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Sprei joins Penguin Ventures as commercial director

Penguin Random House Children’s has appointed David Sprei to the new role of commercial director for Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 17:43:56 UTC ]
More news stories like this | News stories tagged with: #commercial director #penguin ventures #penguin random house


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book


Quercus looks to its future after pandemic-delayed anniversary

M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why it is embracing both leftfield titles and the A-list this autumn Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 23:30:15 UTC ]
More news stories like this | News stories tagged with: #pandemic-delayed anniversary #jon butler #week unveiled #15th anniversary #leftfield titles


DK appoints Hopkins as content licensing director

Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 22:51:13 UTC ]
More news stories like this | News stories tagged with: #appointed director #content licensing #digital space


Quercus looks to its future after pandemic-delayed anniversary

M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why Quercus is embracing both leftfield titles and the A-list this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 11:45:35 UTC ]
More news stories like this | News stories tagged with: #pandemic-delayed anniversary #jon butler #week unveiled #15th anniversary #leftfield titles