Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World
[ PC World | 2014-02-25 00:00:00 UTC ]
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Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
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If the announcement of Facebook paying $19 billion in cash and stock for WhatsApp surprised you then maybe you’d forgotten this prediction I published on January 8th: #6 -- Facebook transforms itself (or tries to) with a huge acquisition. I wrote long ago that we’d never see Facebook in the Dow... Continue reading at Betanews
[ Betanews | 2014-02-21 00:00:00 UTC ]
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Hodder & Stoughton imprint Yellow Kite is to publish blogger Ella Woodward’s cookbook... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Authors demand their own books are taken out of circulation in India after Wendy Doniger's The Hindus was pulled last weekTwo authors have written to Penguin demanding that their books be pulped in protest at the publisher's removal of Wendy Doniger's The Hindus from circulation in India, while... Continue reading at The Guardian
[ The Guardian | 2014-02-19 00:00:00 UTC ]
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The dividend figure, which is not final, appears in a document related to Tribune's purchase in December of a group of TV stations. In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-02-19 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
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Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
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