Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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Audible Lowers Royalty on Self-Published Audiobooks

Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published audiobooks #royalty rates


Usborne, Nosy Crow, Summersdale winners at Independent Publishing Awards

Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow


Two Digital Executives Leaving Time Inc.

Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital president #entertainment group #entertainment weekly #recent reorganization #sports group


Indian STM Publishing Worth $200m, 20% Growth, 2% Ebooks

A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20% growth #stm publishing #publishing industry #globalocal conference


Peanuts Gang Hits Sourcebooks' Digital Platform

Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #sourcebooks announced #peanuts gang #print format


Learnist Releases App, Debuts Digital Bookstore

Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios app #mobile devices


Local World's flagship evening regional newspapers suffer big circulation falls

Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian

[ The Guardian | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing frequency #liverpool echo #birmingham mail


Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page


Explaining Australia’s Fair Use Publishing Conundrum

We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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Quarto rebrands publishing divisions, records 'solid' 2013

The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller

[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #publishing divisions #marcus leaver


Publishing for All Seasons

A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #discussion series


Random House to publish first from Geithner

Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller

[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Martha Lane Fox to speak at LBF Digital Minds

Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller

[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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All You Makes a Big Change on the Newsstand

Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change #retail giant #april issue #major retailers


Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #national geographic #big player #digital video #print magazine #print brands


Deutsche Telekom, Paypal offer carrier billing for digital purchases

Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World

[ PC World | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #digital purchases


Bringing Tools of the Trade to Self-Publishing

In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Penguin Random House Remains Committed to Indian Publishing

Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing #controversy surrounding #alternative history


Yellow Kite to publish Ella Woodward

Hodder & Stoughton imprint Yellow Kite is to publish blogger Ella Woodward’s cookbook... Continue reading at The Bookseller

[ The Bookseller | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite


In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world