Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how marketers can do their jobs better.... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
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Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Clarkson Potter Courts the Meal-Kit Market

The publisher has just released a branded cookbook from Plated, the meal-kit company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney

From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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Seth Rogen's Preacher to launch on Amazon UK next week

TV series based on cult comic book stars Dominic Cooper, Joseph Gilgun and Ruth NeggaThe TV series based on cult comic book Preacher is to launch in the UK on Amazon’s Prime streaming service from Monday.The episodes will be released by Amazon in the UK, Austria, Germany and Japan the day after... Continue reading at The Guardian

[ The Guardian | 2016-05-18 00:00:00 UTC ]
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BEA 2016: Fauzia Burke: Marketer Turns Author

It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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As BEA Opens: A New Global Ebook Report on a Mercurial World Market

BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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BookBeat sounds out UK audiobook market

Swedish audiobook business BookBeat, part of Bonnier Books, could launch in the UK ahead of Storytel, Sweden's largest audiobook business. Continue reading at The Bookseller

[ The Bookseller | 2016-05-03 00:00:00 UTC ]
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Time Out plans £200m stock market flotation

Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Overseas Spanish-Language Indie Publishers Tackle the American Market

Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Harlequin Unveils United Strategy for English Markets

Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Tough US market contributes to export drop, PA figures suggest

The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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My Job In 5; Helen Clifford, Marketing Manager, The London Book Fair

This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Is It Time for India’s Book Market to Gain ‘Industry’ Status?

A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Portugal’s Book Market: A Few Words With Patricia Seibel

While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Candlewick Press’ New Imprint To Stand in Both UK and US Markets

Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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