Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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At Cairo International Book Fair: Abu Dhabi Arabic Language Center

Ahead welcoming Guest of Honor Egypt to the Abu Dhabi fair, the Arabic Language Center is rolling out a busy program in Cairo. The post At Cairo International Book Fair: Abu Dhabi Arabic Language Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-25 16:03:12 UTC ]
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Scholastic Names Haji Glover CFO; Ken Cleary Moves to International

Haji Glover returns as CFO to Scholastic, following a short stint with Amazon. Ken Cleary takes up Scholastic's international lead. The post Scholastic Names Haji Glover CFO; Ken Cleary Moves to International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 19:00:03 UTC ]
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A Shipment of 25,000 Books to Ukraine: Book Aid International

With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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Books That Travel: A Report From the 2023 Nairobi International Book Fair

All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
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From Local, to Global, to Gone: On the Rise and Fall of Borders Books

The following essay by Tom Borders is excerpted from Among Friends: An Illustrated Oral History of American Book Publishing & Bookselling in the 20th Century, edited by Buz Teacher and Janet Bukovinsky Teacher (Two Trees Press). * In 1970, Louis Borders was working in a bookstore in Boston... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-28 09:49:05 UTC ]
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How New York Comic Con Brings the Brands to the Fans

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[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Nairobi International Book Fair: Publishers’ Viewpoints

African publishers at Nairobi International Book Fair look at market challenges: the desire to produce fiction and local-language literature. The post Nairobi International Book Fair: Publishers’ Viewpoints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-15 23:12:14 UTC ]
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Colette Rossant, 91, Dies; Gave French Cuisine a Global Flourish

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[ The New York Times | 2023-10-13 19:06:37 UTC ]
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Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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Nairobi International Book Fair Introduces Rights Trading

The 24th edition of Kenya's Nairobi International Book Fair this year adds a 'Rights Café' for business meetings and networking. The post Nairobi International Book Fair Introduces Rights Trading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-25 21:32:51 UTC ]
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Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

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[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Here’s the shortlist for the 2023 British Academy Book Prize for Global Cultural Understanding.

Today, the British Academy announced the shortlist for the 2023 British Academy Book Prize for Global Cultural Understanding, an international book prize, now in its 11th year, that “celebrates ground-breaking research-based works of non-fiction that have made an outstanding contribution to the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-12 00:00:56 UTC ]
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Sharjah International Book Fair Names South Korea Its Guest of Honor

The upcoming 42nd edition of Sharjah International Book Fair will host South Korea as is guest of honor market in November. The post Sharjah International Book Fair Names South Korea Its Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-08 21:04:09 UTC ]
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PRH: 9-Percent International Revenue Gains, January-June

Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
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Book Aid International: 25,000 Books for Ukrainian Libraries

A September shipment to Kyiv comprises new books donated by UK publishers for Book Aid International and PEN chapters' distribution. The post Book Aid International: 25,000 Books for Ukrainian Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 22:51:38 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di

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