That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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Top countries in terms of visitors to the 43rd Sharjah International Book Fair were the United Arab Emirates, India, Syria, Egypt, and Jordan. The post Sharjah International Book Fair 2024 Reports 1.82 Million Attendees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-18 22:28:07 UTC ]
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Andrea Chambers, associate dean of the Center for Publishing and Applied Liberal Arts at the NYU School of Professional Studies, argues that understanding Facebook and TikTok is an essential element in a publisher's education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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Now celebrating its 20th year, the German independent house Matthes & Seitz Berlin is gaining good traction in international rights. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Maren Mentzel: ‘We Take Some Risks’ ne of the most highly respected and awarded German publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-08 09:07:17 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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The 43rd edition of the Sharjah International Book Fair has been opened by the emirate's Sheikh Sultan, the fair to run through November 17. The post Sharjah International Book Fair Opens Its 43rd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-06 23:14:12 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid... Continue reading at AdWeek
[ AdWeek | 2024-11-04 12:00:00 UTC ]
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The new cloud-based software platform, founded by Spanish-language audiobook industry veteran Juliana Rueda Gutierrez, offers an audiobook production option that integrates management, recording, and quality control into a single interface. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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Venom: The Last Dance is No. 1 at the box office, but the comic book film fell significantly short of expectations. The third and final entry in Sony's Marvel antihero series, led by Tom Hardy, opened to a muted $51 million from 4,125 North American theaters. (Variety)... Continue reading at AdWeek
[ AdWeek | 2024-10-28 11:58:00 UTC ]
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The China Shanghai International Children's Fair opens November 15, anticipating 45,000 attendees, perhaps 19,000 of them trade visitors. The post China Shanghai Children’s International Book Fair: A Preview appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-25 20:20:24 UTC ]
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Today, the British Academy announced the winner of the 2024 British Academy Book Prize for Global Cultural Understanding, which “celebrates exceptional research and the role of non-fiction in bringing to light new perspectives on global histories and cultural identity.” This year’s winner is... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-22 18:15:24 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Spain’s guest of honor program at FIL will feature 150 authors from 60 publishing houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Production has ramped up significantly over the past year, according to Dosdoce founder Javier Celaya, who will keynote the FIL’s 2024 audiobooks forum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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The 2024 Guadalajara International Book Fair will feature thousands of events, including an extensive program hosted by this year’s guest of honor nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's Digital Media business... Continue reading at AdWeek
[ AdWeek | 2024-10-01 12:00:00 UTC ]
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Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
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The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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