Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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Sharjah International Book Fair 2024 Reports 1.82 Million Attendees

Top countries in terms of visitors to the 43rd Sharjah International Book Fair were the United Arab Emirates, India, Syria, Egypt, and Jordan. The post Sharjah International Book Fair 2024 Reports 1.82 Million Attendees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-18 22:28:07 UTC ]
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Educating Global Publishers About BookTok and Meta

Andrea Chambers, associate dean of the Center for Publishing and Applied Liberal Arts at the NYU School of Professional Studies, argues that understanding Facebook and TikTok is an essential element in a publisher's education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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Navigating International Rights: Matthes & Seitz Berlin’s Maren Mentzel

Now celebrating its 20th year, the German independent house Matthes & Seitz Berlin is gaining good traction in international rights. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Maren Mentzel: ‘We Take Some Risks’ ne of the most highly respected and awarded German publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-08 09:07:17 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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Sharjah International Book Fair Opens Its 43rd Edition

The 43rd edition of the Sharjah International Book Fair has been opened by the emirate's Sheikh Sultan, the fair to run through November 17. The post Sharjah International Book Fair Opens Its 43rd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-06 23:14:12 UTC ]
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How Brands Find New Audiences As Media Habits Shift

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[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

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[ AdWeek | 2024-11-04 12:00:00 UTC ]
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EARS Aims to Streamline Global Audiobook Production

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[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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Venom: The Last Dance Opens to Sluggish $51M Domestic, Solid $175M Globally

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[ AdWeek | 2024-10-28 11:58:00 UTC ]
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China Shanghai Children’s International Book Fair: A Preview

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[ Publishing Perspectives | 2024-10-25 20:20:24 UTC ]
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Here’s the winner of the 2024 British Academy Book Prize for Global Cultural Understanding.

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[ Literrary Hub | 2024-10-22 18:15:24 UTC ]
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Top 5 TV-Themed Brand Activations at New York Comic Con 2024

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[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Guadalajara International Book Fair 2024: “A Two-Way Street”

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[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Guadalajara International Book Fair 2024: Spain in the Spotlight

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[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

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[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Adobe Splits Its Global Creative Between Dentsu and Stagwell

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International Publishers Call on Frankfurt to Cut Ties with Israel

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[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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500 international publishers demand Frankfurt Book Fair cut ties with Israel.

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