Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
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Other news stories related to: "Purpose driven"

SCL discusses 'purpose and proposed way forward'

The Society of Chief Librarians (SCL) is to review its purpose and how it works, as it seeks to... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)

Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget

[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #heavily involved #reader app #web browser

Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #smart strategy #specific characters #fans react #team monitors #founders left #horizon media #selling point #necessarily viewed

Has Social Media Made Search-Driven Publishing Irrelevant?

Pan Mac finds A Dog's Purpose

Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 10:59 Pan Macmillan has acquired a book described as a cross between Marley and Me and Tuesdays with Morrie, called A Dog's Purpose by W Bruce Cameron, already a bestseller in the US. Fiction publisher Jeremy Trevathan bought... Continue reading at The Bookseller