Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-03-11 13:19:53 UTC ]
News tagged with:
#book world
The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#machine learning
Established to let journalists publish books quickly about current political issues, the UK's independent press Byline Media will feature its first book–on responses to injustice–at its annual festival opening Friday. The post Political Publishing: Byline Media Launches Its New Issues-Driven... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political publishing
Arrow has signed a topical "up lit" novel by Emily Giffin, All We Ever Wanted, about what happens when a compromising photograph of a vulnerable teenage girl goes viral. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arrow signs
#emily giffin
The 28-year-old university graduate stood in front of a bookstore window in central Tehran, pretending to browse the titles on the shelves. He really was looking out for Iranian security forces sent to quash anti-government protesters. Kambiz, who gave only his first name, earned a physics degree... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
More news stories like this |
Washington, D.C.’s laser-focused publishers are eager to shape the world around us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#metro spotlight
Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek
[ AdWeek | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality check
Is internet shopping like The Truman Show–a movie about a man who thinks himself free, but whose life is actually controlled by a TV producer? Are we online consumers like Truman Burbank, hopelessly and blissfully naive while titanic companies control our fate? Are the prices we pay online a... Continue reading at Fast Company
[ Fast Company | 2017-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dual role
#concept store
Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian
[ The Guardian | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest casualty
#living wage
#professional authors
#day job
#irish novelist
#full-time writer
Abrams has announced plans to launch an as-yet-unnamed imprint with a focus on narrative nonfiction. Jamison Stoltz has been brought aboard as executive editor, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#as-yet-unnamed imprint
#announced plans
#narrative nonfiction
#effective immediately
How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this |
The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary platform
When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#clear vision
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide advertisers
#larger trend
VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#round capital
#additional investment
#$25 million
Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial restructuring
#perfect storm
#high street
In an interview with Poynter back at the beginning of November, BuzzFeed book editor Isaac Fitzgerald said that the site will not include negative reviews. "Why waste breath talking smack about something? You see it in so many old media-type places, the scathing takedown rip. If you can’t say... Continue reading at Betanews
[ Betanews | 2013-12-02 00:00:00 UTC ]
More news stories like this |
The Society of Chief Librarians (SCL) is to review its purpose and how it works, as it seeks to... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this |
Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web browser
#reader app
#heavily involved