Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
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Other news stories related to: "Purpose driven"

Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
More news stories like this | All news stories tagged with: #digital media #companies owned #ad industry

Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger... Continue reading at The Bookseller

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
More news stories like this | All news stories tagged with: #book world

Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | All news stories tagged with: #digital media #managing directors #leo burnett #latin america

July Religion Bestsellers: ‘Purpose Driven Life’ Makes a Comeback; James Patterson Tops

Rick Warren is back in the top 10 in Religion Nonfiction with his perennial favorite, ‘The Purpose Driven Life.’ Plus, James Patterson debuts on PW’s Religion Fiction Bestsellers list with the paperback edition of ‘Woman of God.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paperback edition #perennial favorite #religion nonfiction

For Reach plc, Google Discover has offset search-driven traffic declines

With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday

[ Digiday | 2024-10-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit

Taylor & Francis’ Issue-Driven ‘Pledge To Open’ Adds Seven Collections

Academic publishing with an eye to current affairs: Taylor & Francis renews its 'Pledge To Open' model after its pilot program succeeds. The post Taylor & Francis’ Issue-Driven ‘Pledge To Open’ Adds Seven Collections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-17 23:12:39 UTC ]
More news stories like this | All news stories tagged with: #academic publishing #current affairs #taylor francis

ABC warns staff of agenda-driven criticism after News Corp pounces on Aboriginal land comment | The Weekly Beast

Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian

[ The Guardian | 2024-02-16 02:50:06 UTC ]
More news stories like this | All news stories tagged with: #news corp #nations people #free app #latest updatesget #weekly beast

How Womb House Became the Internet’s Favorite ‘Women-Driven’ Bookstore

Womb House Books owner Jessica Ferri's carefully curated listings have turned her online storefront into the favorite bookseller of Emma Roberts, Natalie Portman, and thousands of Etsy customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #natalie portman #online storefront

Why Are We Here? On the Philosophical Possibilities of “Cosmic Purpose”

This conversation is a combination of two discussions, one on November 9th 2023 at the event of Philip Pullman receiving the Bodley Medal at the Bodleian Library in Oxford, and the other on November 10th 2023 at a launch event for Philip Goff’s book Why? The Purpose of the Universe at Blackwells... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-19 09:54:28 UTC ]
More news stories like this | All news stories tagged with: #bookshop #bodleian library #bodley medal #launch event

Print Book Sales Up 4.7% Last Week, Driven by New Adult Titles

A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #print books #7% increase #solid performance #adult titles

Former 'Friends' writer says the stars were unhappy and purposely tanked jokes they didn't like

A former "Friends" writer's new memoir details her experience on the show at a time when the stars seemed unhappy, and the writers room wasn't so friendly. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-25 01:20:03 UTC ]
More news stories like this | All news stories tagged with: #memoir #memoir details

A New Startup Proposes Influencer-Driven Publishing

Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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CI2023: Children's Booksellers and Creators Express Urgency and Purpose

The final day of CI2023 was packed with a mix of educational sessions and author presentations—including a conversation with civil rights icon Ruby Bridges—and closed on an exuberant note with karaoke, bookseller-style. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #educational sessions #final day

Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #dav pilkey

Kelly Link Can’t Write Narrative Before 3pm: And Other Tips For Purposeful Writing

In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
More news stories like this | All news stories tagged with: #short stories #black dog #kelly link

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | All news stories tagged with: #nielsen #executive vp

The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist

The Aspen Words Literary Prize shortlist of five fiction titles highlights 'essential books' that each address 'a vital contemporary issue.' The post The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-07 03:47:14 UTC ]
More news stories like this | All news stories tagged with: #literary prize #fiction titles #essential books

Spotify is ditching the heart icon for an dual-purpose plus button

Spotify is waving goodbye to its heart icon. The company is combining the icon, which enables you to quickly save music to your library, with the "add to playlist" prompt under a single plus button.The plus button works a little differently on Spotify than it does on Apple Music, where tapping... Continue reading at Engadget

[ Engadget | 2023-02-27 18:15:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #coming weeks #radio station #apple music

Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make

News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | All news stories tagged with: #news corp #fox news #media empire #stark reminder #news corporation #rupert murdoch