Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
News tagged with: #book world

Other Publishing stories related to: 'Purpose driven'

Purpose driven

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
More news stories like this | News stories tagged with: #book world

Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with: #latin america #leo burnett #managing directors #digital media

July Religion Bestsellers: ‘Purpose Driven Life’ Makes a Comeback; James Patterson Tops

Rick Warren is back in the top 10 in Religion Nonfiction with his perennial favorite, ‘The Purpose Driven Life.’ Plus, James Patterson debuts on PW’s Religion Fiction Bestsellers list with the paperback edition of ‘Woman of God.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion nonfiction #perennial favorite #paperback edition

ABC warns staff of agenda-driven criticism after News Corp pounces on Aboriginal land comment | The Weekly Beast

Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian

[ The Guardian | 2024-02-16 02:50:06 UTC ]
More news stories like this | News stories tagged with: #weekly beast #latest updatesget #free app #news corp

How Womb House Became the Internet’s Favorite ‘Women-Driven’ Bookstore

Womb House Books owner Jessica Ferri's carefully curated listings have turned her online storefront into the favorite bookseller of Emma Roberts, Natalie Portman, and thousands of Etsy customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online storefront #natalie portman #bookseller

Print Book Sales Up 4.7% Last Week, Driven by New Adult Titles

A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult titles #solid performance #7% increase #print books #circana bookscan

Former 'Friends' writer says the stars were unhappy and purposely tanked jokes they didn't like

A former "Friends" writer's new memoir details her experience on the show at a time when the stars seemed unhappy, and the writers room wasn't so friendly. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-25 01:20:03 UTC ]
More news stories like this | News stories tagged with: #memoir details #memoir

A New Startup Proposes Influencer-Driven Publishing

Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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CI2023: Children's Booksellers and Creators Express Urgency and Purpose

The final day of CI2023 was packed with a mix of educational sessions and author presentations—including a conversation with civil rights icon Ruby Bridges—and closed on an exuberant note with karaoke, bookseller-style. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #final day #educational sessions

Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dav pilkey #print books

Kelly Link Can’t Write Narrative Before 3pm: And Other Tips For Purposeful Writing

In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
More news stories like this | News stories tagged with: #kelly link #black dog #short stories

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist

The Aspen Words Literary Prize shortlist of five fiction titles highlights 'essential books' that each address 'a vital contemporary issue.' The post The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-07 03:47:14 UTC ]
More news stories like this | News stories tagged with: #essential books #fiction titles #literary prize

Spotify is ditching the heart icon for an dual-purpose plus button

Spotify is waving goodbye to its heart icon. The company is combining the icon, which enables you to quickly save music to your library, with the "add to playlist" prompt under a single plus button.The plus button works a little differently on Spotify than it does on Apple Music, where tapping... Continue reading at Engadget

[ Engadget | 2023-02-27 18:15:00 UTC ]
More news stories like this | News stories tagged with: #apple music #radio station #coming weeks #audiobook

Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make

News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
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The tale of a dropout who found purpose in books, travel and just living

James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post

[ The Washington Post | 2022-05-18 12:00:46 UTC ]
More news stories like this | News stories tagged with: #memoir