Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-03-11 13:19:53 UTC ]
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So I wrote a list of books and left off your favorite. Well, I hate to tell you, but I absolutely did on purpose, and here's why. Continue reading at Book Riot
[ Book Riot | 2022-01-20 11:36:00 UTC ]
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News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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Integrity is in short supply in many newsrooms, argues Michael Newman, while Eddie O’Brien says journalists must do more to reflect opposing views in their reports Clive Myrie nails down much of what is eating away at the heart of modern written journalism (What is journalism for? The short... Continue reading at The Guardian
[ The Guardian | 2021-03-16 17:09:27 UTC ]
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Founded five years ago as a home for entrepreneurial authors, Radius Book Group has published dozens of successful nonfiction books. (Sponsored.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-15 05:00:00 UTC ]
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Simon Baron-Cohen offers a sweeping survey of the types of thinking that spark inventing. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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The Aspen Words Literary Prize is focused on authors whose work deals in cultural relevance and contemporary conditions. The post Aspen Words’ Issue-Driven Literary Prize: The 2021 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-10 18:06:42 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Three mission-driven indie bookstores well-known for their commitment to social justice have ceased stocking books written by J.K. Rowling, accusing the Harry Potter author of promoting hatred towards transgender people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Clare Chambers’ latest novel, set in England in the 1950s, centres on a young woman’s mysterious claim of a ‘virgin birth’ Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 15:23:06 UTC ]
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Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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Bethany Saltman sets out to settle her worries about her daughter and her own upbringing. Continue reading at The Washington Post
[ The Washington Post | 2020-05-07 13:10:46 UTC ]
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Dial has proven a venerable example of survival among the fickleness of the book biz. Now, under editorial director Whitney Frick, the press is entering a new stage of life nearly a century after it was founded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Norwegian authors are bringing “the spirit of Frankfurt” to Oslo in the form of a three-day literary festival featuring Norwegian and German writers in conversation. The post ‘Author-Driven’ German-Norwegian Literature Festival in Oslo This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
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An enthusiast dressed as the character 'Ryuk' from Death Note greets visitors on the first day of Comic Con at the Excel Centre, London. Picture date: Friday October 24, 2014. Photo credit should read: Jonathan Brady/PA Wire URN:21276775 Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-01 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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This is the second year of operation for the Aspen Words Literary Prize, which stresses fiction that has social impact, work specifically addressing contemporary issues. The post Aspen Words Prize Longlist of 16 Titles for 2019 Prize in Issue-Driven Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-28 00:00:00 UTC ]
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