Co-founder and CEO of The Muse, Kathryn Minshew knows what today’s young workers are looking for in their careers, and what companies need to do to attract the best of them. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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While staffing Rodale’s Modern Times imprint, which launched in 2007, editorial director Leigh Haber reached out to Shannon Welch, a young writer she knew through mutual friends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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SAGE is the 100th publisher to sign on to the service, which offers library patrons and staff instant access to journal content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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The phrase “orphaned manuscript” strikes dread in the heart of every writer: it refers to a project acquired by an editor who leaves the company before the book is published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Hachette Book Group in the US is to lay off 3% of its workforce as part of a “cost-savings... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Ed Park stands in stark contrast to the image some have of Amazon in the book publishing industry—a demonic force gobbling up the little guy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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With sales of 78,000 copies, Harvard University Press has gone back to press for "Capital in the Twenty-First Century." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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#meet demand
Born to a family of readers, Christen Karniski comes by her love of books naturally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Though headlined by former Secretary of State Hillary Rodham Clinton, and including a report on the progress of congressional copyright-related legislation by Rep. Jerry Nadler (Dem., N.Y.), this year’s Association of American Publishers annual meeting was really focused on the impact of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Noted Forrester analyst James McQuivey was joined at the AAP annual meeting by polymath Jaron Lanier, both offering starkly differing responses to the rise of the digital era. They were followed by former Secretary of State Hillary Clinton, who was introduced by her publisher, S&S CEO and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Is there lingering sexism in the world of books and art galleries? Many female novelists have ardently argued that their novels haven’t received the laurels and attention of Great Male Novelists, but they have not been able to deftly, subtly attack the larger problem the way Siri Hustvedt does... Continue reading at Slate
[ Slate | 2014-03-06 00:00:00 UTC ]
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Writing for The Guardian, Robert McCrum observes that “the credit crunch and the internet are making writing as a career harder than it has been for a generation.” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-04 00:00:00 UTC ]
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