With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB regarding "clickhead" advertising, acknowledging that we need to rethink how we measure online value.Without an appropriate framework to measure long-term push notification strategies, publishers walk a tightrope between engaging their audience and spamming them. Although high amounts of click-throughs or "tap-throughs" may result in short-term spikes in traffic and ad revenue, they will eventually be detrimental to the overall value of a strategy.This requires a new metric to measure the net gain in readership created by push notifications. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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Madeline McIntosh, Nina von Moltke, and Don Weisberg—most recently at Penguin Random House US and Macmillan, respectively—have joined forces to form a new publishing company. As its name implies, the publisher will operate outside of traditional publishing business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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In 2022 my first novel, Save the Village, found its home with Regal House, a mighty little woman-owned traditional independent publisher that prints all its books in the US and has a nonprofit division that works with underserved students around Raleigh, where they’re headquartered. Regal House,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 09:53:54 UTC ]
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Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
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Atria Books will launch a new imprint, Primero Sueño Press, dedicated to publishing Latinx/Latine/Hispanic authors in both English and Spanish. Michelle Herrera Mulligan, v-p and associate publisher at Atria, will lead the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The London indie press started with a focus on nonfiction, but in the past decade has published three Booker-winning novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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A U.S.-based publishing exec for John Murray Press offers five pieces of advice on working with colleagues in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Martin Goodman, publisher of Barbican Press, describes his move from the U.K. to Los Angeles and the challenges of breaking into the U.S. market with transgressive and radical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The managing director of Usborne Publishing reflects on the legacy of her father, the company’s founder, who died last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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